In this issue of social media round-up, Snapchat launches Spotlight, Reddit reports over 50 million active daily users, Facebook announces new fundraising tools, and video sharing platform, Tiktok releases a holiday tool kit for small businesses. Here’s your November 2020 social media news roundup brought to you by Tulumi Digital Marketing!
Snapchat Launches Spotlight, A Short Video Creation and Sharing Feature
We begin with a recent announcement from Snapchat as the platform launched a new feature in the app that allows users to create short video clips and submit them to the Spotlight feed. Aptly named Spotlight, this feature is seen by many as Snapchat’s way of putting up competition against China-based video sharing platform, Tiktok.
Snapchat announced the introduction of Spotlight in a Twitter post on November 23. The platform also encouraged users to begin creating and sending in their video clips for a chance to earn a share of the over $1,000,000 that it distributes to creators every day. Even if you’re not so keen on joining the fray, you can always just sit back and be entertained by the cool, creative, and funny video clips that appear on the Spotlight feed.
Reddit Reports Massive Growth in Daily Active Users
Popular social news aggregation and discussion platform, Reddit has reported that it now sees 52 million daily active users. This represents a 44% year-on-year increase for the online community famously dubbed “the front page of the internet.”
Barely a year ago, Reddit reported an active user base of 430 million per month, but this is the first time the platform is collating figures related to daily active users as the company seeks to pursue new advertisers.
“We’re sharing [daily active users] for the first time as a more accurate reflection of our user growth and to be more in-line with industry reporting… We’re focused on daily users and increasing this number as we continue to grow our community and scale our advertising business,” said Jen Wong, Reddit’s chief operating officer, in a recent statement.
Of course, Reddit’s number cannot compare to the daily active users of other social media giants, such as Facebook (over 1.8 billion daily active users) and Twitter (over 187 million daily users). Still, it is a laudable feat, one that individuals and businesses can capitalize on.
Facebook Announces New Fundraising Tools
The season of giving is here and Facebook is kicking into high gear with its recent introduction of new fundraising and community tools. The world’s largest social media platform made the announcement in a November 23 blog post, highlighting the need to give back after what can best be described as a truly difficult year for users all over the world.
Sheryl Sandberg, Facebook’s Chief Operating Officer said “The holiday season is a time when many of us think about how we can give something back. Today, we’re kicking off our Season of Giving campaign to encourage people to give however they can. Next week on GivingTuesday — a day when people all over the world come together to support great causes — we will match up to $7 million in eligible donations to US nonprofits made on Facebook.”
She also added that every penny raised for nonprofits on Facebook and Instagram will go directly to the organizations. To ensure this, all donations received will be processed through its payment gateway, Facebook Pay.
Facebook’s Social Good Website
In other news, Facebook has launched a new website to help businesses take their social impact up a notch. Dubbed Social Good for Business, this website allows businesses to start social initiatives, such as fundraisers, amplify brand impact, and build a community for a cause.
“We’ve seen businesses of all sizes accelerate social good in recent years,” “From connecting with communities about causes that matter most to committing actions around safer and more sustainable practices, businesses have stepped up to leave the world a better place for the future generations.” Said Arielle Gross Samuels, Facebook’s Head of Global Business Strategy and Engagement.
TikTok Launches Holiday Playbook for Small Businesses
Despite rumors of a potential ban in the US, TikTok remains a formidable social media platform that businesses turn to for the promotion of their products and services.
In its holiday playbook, TikTok shares hacks and webinars aimed at helping small and medium-sized businesses make the most of the holiday season. The 40-page guide highlights the key opportunities of the season, as well as how businesses can tap into the growth potential through the platform.
And that’s a wrap on our social media updates from November. Stay tuned to our blog page for more helpful and timely updates from across the digital marketing space. In the meantime, let us help your business grow with social media marketing today. Call us at (800) 481-1720 to get started with a consultation.
