“Make your customers the hero of your stories.”
Connecting with prospective diners is no longer limited to menu offerings and leaflet sharing. You need to be equipped with creative ideas for your restaurant’s content marketing.
What is Content Marketing?
Content Marketing involves creating and sharing materials such as photos, videos, and text via online social channels and platforms.
What is the Main Purpose of Content Marketing?
All kinds of businesses make use of content marketing because of one main goal: to produce content that will attract their target audience and stimulate interest so they can learn more about your brand, products, and services.
When thinking of content for your restaurant digital marketing campaigns, ask yourself, “What does my audience want to see?”
In content marketing, it is no longer about you. Yes, it is true that self-promotion is always part of the process but your main focus is to captivate and engage people. The best way to reach this goal is to produce the kind of content that your target market actually wants.
Content marketing is about the people– your restaurant’s future customers.
To gain more understanding of this subject, we would like to share with you 5 creative tips and ideas on how you can kickstart your restaurant’s content marketing strategies.
1. Share your Story
Every restaurant has a history that is interesting to tell. You can write a blog on how your business started and share what motivated you to work on your dreams.
You can also write about the key influencers who served as your inspiration to work harder in the midst of cutthroat competition.
People are hooked by real-life success stories. Most of them are also going through trying times and it makes them eager to hear how you overcame yours. In effect, your audience is not only inspired but will also slowly begin to trust your brand– a subtle yet great digital marketing tactic for your restaurant.
2. Focus on One Message
Never bring out everything all at once. Since you only have SECONDS to catch people’s attention in a sea of posts, pins, and tweets, sticking to one message at a time is the way to be effective.
Give your audience one thing to look at. Do not clutter their eyesight.
Grab their attention and create a lasting impression that will make them remember your restaurant.
If you fail to do this within three to five seconds then chances are your content marketing strategy will go down the drain.
3. Share Positive Reviews
Posting positive feedback and 5-star ratings work like magic. This is an instant way to get the attention of people and make them trust your brand.
According to Upserve Restaurant Insider, a whopping “92 percent of consumers” read restaurant reviews from other customers before dining.
Yelp is one of the go-to websites that people consult before selecting a place to eat. Harvard Business School claims that a one-star increase on Yelp can boost restaurant sales between 5% to 9%.
People trust what previous customers have to say for your products and services. One negative feedback on the quality of your service can swallow ten 4-star ratings. Therefore, reviews and ratings are not to be taken for granted.
4. Take Advantage of Video
It comes as no surprise that we live in a world where online users have decreasing attention spans. This is one of the main reasons why video marketing gradually became big as a restaurant digital marketing approach.
Your video does not have to be an Oscar-worthy type of film, though. You could even use a smartphone with an HD camera to create a short video clip you can post on Instagram and Facebook. Moving images will definitely help entice readers and keep them engaged.
Here are some tips to kickstart your video content marketing:
- Video testimonials from loyal patrons
- Behind-the-scenes video of your restaurant
- Recipe video of your number one chef
You may also want to check out Gordon Ramsay’s Youtube video on a restaurant tour to get a bigger idea.
5. Post Upcoming Events
Use social media and your website to show the world about your upcoming events. Post articles and upload videos and images on updates about your restaurant.
Another helpful tip is for your food business to host local activities or join community events where you can convince people to give your place a try sometime soon. When people learn that you are going social even when offline, there is a chance of an increase in the number of visitors you get.
Creating content that your audience longs to see can make your restaurant a go-to place. A well-planned and creative content marketing effort is what you need to lure people in wanting to know more about you. In turn, you slowly draw them closer to being the type of person you want them to become: as your restaurant’s loyal customers.
Still brainstorming about your next restaurant digital marketing move? Let Tulumi Digital Marketing help you find the right tools and tactics for your unique business.