our restaurant might be armed with a mouthwatering recipe for Chicken Carbonara or an enticing visual for Herb-crusted Filet Mignon, but this won’t be enough to get people rushing in to get a taste of it. The restaurant business is a fiercely competitive industry where almost 80% of newly opened restaurants barely make it past the 5-year mark.
In recent years, digital technology has radically transformed how restaurants market their food and turn it into a brand that people can trust. If you’re planning to start a restaurant business or if you already own one, here are three restaurant digital marketing strategies you might want to consider. These amazing strategies will help your business continually grow and survive the competition.
1. Build an awesome website.
Your online presence is the very first thing you should consider when planning a restaurant marketing strategy. You do so by building a business website that will direct traffic from social networking sites, email marketing, and other advertising media. This way, you open your place not only to the locals, but virtually to every foodie around the globe.
To ensure that your website has a sophisticated and simple design, you may hire professionals to do the work. They will set up all the information needed such as your location, menu, and contact information. They will also come up with website features that are easy to navigate both for desktop and mobile use and will encourage people to place an order, or book a reservation.
2. Social media is key
Having an awesome website is not enough if you don’t take advantage of the power of social media. Facebook, Instagram, Twitter, and YouTube are just some of the platforms you need to be on to develop a strong online presence. Social media connects you directly with your clients and allows you to gain insights on your target market.
Building a good relationship with your followers means constant online engagement. Every like, comment, or share increases the visibility of your posts and allows you to reach a wider audience. A share is as good as a word of mouth recommendation.
Promoting your business through social media also gives you direct access to your follower’s feedback that will help you improve your business. This virtual tool can also help drive traffic to your website and in effect push it to the top of the search engines. The more visibility, the bigger the chances of boosting your restaurant’s image and growth.
Take advantage of social media advertising. It has the power to transform simple followers into future customers – a great restaurant digital marketing strategy at a very cheap cost.
3. Pay attention to the quality of your content
Can you imagine the amount of content that gets published online on a daily basis? Hundreds of thousands of other restaurants publish content to promote their food to millions of people who log in to their social media accounts every day.
How do you ensure that your posts are viewed and relevant? Your business needs a story. It’s how
you connect with your clients. Telling your brand’s story will separate you from all the other businesses that publish content online. Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Publish content that makes your audience feel your food. Content marketing isn’t just about selling! It’s about people’s experiences. Does the photo of a burrito make them hungry? Does it make them want to look up your restaurant’s menu and order food online? Does it pique their curiosity about your business? Capturing their attention is one thing. Holding onto it is another.
Quick Guide to Restaurant Marketing
Running a restaurant is a serious business. You need to be armed with the right tools and strategies to effectively reach your target market. Word of mouth is certainly not enough! So we hope that these amazing strategies on restaurant digital marketing will do wonders in your business.
If you feel like you need professional help in implementing effective restaurant marketing strategies, don’t fret! Just give us a call or send us an email, and we’ll be glad to assist you.