Does your dental practice still rely on traditional marketing methods to attract new patients? Perhaps still advertising in the yellow pages or handing out flyers on the sidewalk –surely by now, you know that these methods are no longer as effective as they used to be.
If you haven’t embraced digital marketing yet, now’s the time to join the train. Here’s why:
Reach the Right Audience
Not everyone is going to need dental services at the same time, so why not focus your marketing efforts on the ones that do? A well-executed dental internet marketing plan helps you target the right people with your ads. This way, you can better track your marketing efforts and use those insights to optimize its performance for quality results.
Better Return on Investment
Paid media advertising for dental practices works on the model of paying when someone actually clicks on your ads. It doesn’t matter how many people have seen the ads, you only pay when someone clicks on it. Many practices are hesitant to devote their marketing dollars towards dental ads, but this PPC model makes it a safe marketing investment that brings in immediate returns. In fact, the chances of those clicks becoming booked appointments are higher with PPC ads compared to other marketing strategies.
Establish and Expand Your Online Presence
More and more people are using the web to search for local businesses. If they’re not finding your dental practice there, then that’s a whole lot of quality traffic that you’re missing out on. With digital marketing, you have a dedicated website for your dental practice, complete with branding and informative content that establishes you as an authority in the industry. This builds trust, which translates to more appointments.
Measurable Success Metrics
With traditional advertising, it can be hard to measure success rates since there’s no real way to determine how many people actually see your ads, or which particular ad performed best. On the other hand, digital marketing efforts are easy to monitor and you can easily see which methods are bringing in the best results.
You can identify how many people have seen your ads, how many people are currently on your website, what they’re clicking on, and so much more. These powerful insights can help you tweak your marketing strategy accordingly to maximize your return on investment.
Generate and Drive Quality Leads
By quality leads, we mean people who are genuinely interested in dental services. Imagine if these people were actively calling to book appointments because they can see that your dental practice can provide the answers they seek. That’s right. Instead of going out to look for people, have the right people come to you. That’s the power of search engine optimization (SEO), which is one of the pillars of internet marketing.
Elements of an Effective Dental Digital Marketing Strategy
Digital marketing is made up of various elements, all of which come together to achieve your end goals — a fully booked calendar. These elements include:
- Responsive Web Design
- Content Marketing
- Email Marketing
- Social Media Marketing
- Paid Media Ads
- Graphic Design
- Reputation Management
Used properly, these elements should establish trust. If people trust your dental practice, they are more likely to come back whenever they face a dental issue. They’re also more likely to recommend your practice to others.
Let us Help you Dominate your Dental Digital Marketing Today!
At Tulumi, we’re all about quality internet marketing results for your dental practice. We focus on building a successful dentist-patient relationship that is based on trust and quality service. We take the time to understand your brand and what sets it apart, so we can create an effective dental marketing strategy.
Give us a call today at (800) 481-1720 or fill out our contact form to get started.