Marketing your bathroom remodeling business can be challenging, especially without a dedicated digital marketing team. Plus let’s face it, you’d rather focus your time on the actual remodeling projects for your clients than thinking up creative ways for customers to click a link or visit your showroom.
How then can you market your remodeling business in a way that drives quality traffic and converts prospects to paying clients? Here’s a few foolproof tips to help you get started:
Go Heavy on SEO
Open Google search and enter the phrase “bathroom remodeling contractor near me”. Did you see the name of your company on the search results page? If not, it means your competitors are getting the better part of your market.
Investing in SEO services can help your business get to the top of local search rankings and drive quality organic traffic to your website. By quality traffic, we mean people who are genuinely interested in hiring a bathroom remodeling contractor for their home projects. That’s what SEO can do for your business.
Craft Compelling Content
The content you publish should inspire people to take action. This means it must be relatable, concise, and value-driven. Done properly, content marketing can position your remodeling business as an authority in the industry and build trust among your target audience. This trust is what will drive people to patronize your contractor services.
Optimize Your Website For Better User Experience
Site speed, content readability, security, easy navigation, clear calls to action — these are just some of the elements that make up user experience. In fact, no web design or development project is ever complete without checking off these elements. Now would be a good time to go through your website and see if any user experience tweaks are needed.
Promote Bath Remodel Giveaways on Social Media
Social media provides a variety of platforms on which you can generate interest in your contractor services. For instance, a simple slideshow on Facebook or Instagram highlighting before and after pictures of bathroom remodeling projects you’ve recently completed can stoke interest in potential customers.
You can also offer promos and bath remodeling giveaways as a groundwork for your social media ad campaigns. Promos and exclusive discounts can generate enough buzz to promote brand awareness and further streamline your target audience.
Segment your target audience and use paid ads to reach them
If you want to record faster results with your marketing, paid media is the way to go. Whether through Google Adwords or Facebook Ads, or any other pay-per-click campaign platform, paid media places your business smack dab in front of your audience.
Of course, this means first taking the time to properly identify and segment your audience — as a bathroom remodeler, you’re likely targeting homeowners with enough household income to fund a remodeling project. This way, you’re not wasting your marketing dollars.
Utilize email marketing
Not everybody will be ready to proceed with a bathroom remodeling project right away. Some might need more convincing, while others are simply not ready. In any case, a well-executed email marketing strategy can help move these prospects along and nurture their interest until they become customers.
Ready to take your bathroom remodeling business to the next level?
At Tulumi we’ve spent years providing quality digital marketing Orlando services in the construction and remodeling industry. We take the time to conduct proper research to learn about your competitors, relevant industry changes, and what makes your remodeling company unique. This allows us to create a personalized digital marketing strategy that best resonates with your target market and drive showroom foot traffic.
Talk to us today about your marketing needs by calling (800) 481-1720 or by filling out our contact form. We look forward to hearing from you!