2020 is almost over and now’s the time to start thinking about ways to grow your HVAC business in 2021. The marketing landscape for local businesses is getting more complex with each passing year. Marketing techniques are evolving and your HVAC business depends on how well you can adapt to these changes.
In HVAC advertising, it can be difficult to know where to start especially since there are so many digital tools and platforms to choose from. You can always consult the HVAC digital marketing experts to get your marketing on the right track.
Here are our top picks for HVAC advertising strategies in 2021:
Mobile First Web Design
Did you know that over 70% of online searches take place on a mobile device? As these smartphones and tablets continue to advance tech-wise, this number will only continue to rise. Pull up your business website on your phone — Does it automatically adjust to fit the dimensions of the screen? Is it easy to navigate? Does it take longer than three seconds to load?
Responsive web design is not new, but it has never been more important. If people can’t easily find and navigate your website on their mobile devices, then they will most likely move on to your competitors.
Also known as no-click searches, featured snippets are those boxes that appear on a search results page after you have typed in your query in the search box. These boxes usually appear with an image and a snippet of the information you were searching for so you don’t have to click on the full article to find the answers you need.
As with anything that deals with search engine results, a solid foundation of Orlando SEO company is of utmost importance. It is no longer enough to just rank highly — the aim now should be to finetune your SEO so well that Google lists featured snippets from your content on the search results page.
Google Verified Listings
Have you claimed your Google My Business listing for your HVAC services? These GMB listings provide valuable information about your business and help establish its geographical location. More importantly, they are becoming more prominent in searches for local searches, particularly those that involve “near me” searches.
In one glance, potential customers can see your business operating hours, star ratings, and address on the Google map. Claiming GMB listings is free and can help project credibility and trustworthiness around your HVAC business.
Automated Smart Bidding in Google Ads
Paid media advertising is evolving and Google Ads campaigns are getting smarter thanks to automated bidding strategies. These involve machine learning to better analyze data so your bids can be automatically adjusted in real-time. Automated smart bidding was introduced in 2016 but most business owners and marketers are still not aware of what it is all about. Expect this to change in 2021.
Of course, there will still be lots of human strategies involved in optimizing the performance of paid ads to get the right results, but as these processes get smarter, so should your approach to marketing.
Social Media Marketing
Establishing a social media presence for your HVAC business is no longer optional. Platforms like Facebook and Instagram allow you to reach a younger demographic (AKA tomorrow’s potential homeowners). By engaging with them now, you’re setting your brand up for a solid, loyal customer base in the future.
Social media marketing offers an effective, often low-cost way to reach your target audience and build a relationship with them. You can also use these platforms to promote exclusive discounts and giveaways to your customer base, which can help improve your company’s bottom line in the long run.
These days, once a prospect finds your business, their next step is usually to check out the customer reviews. This means two things
1. Always provide quality HVAC services to all your customers
2. Make it easy for these customers to leave a review
Online reputation management has become one of the pillars of any successful digital marketing strategy. Without good reviews about your services, prospects are less likely to trust your business. Even if you do receive a bad review, it’s how you respond to it that will actually matter
Get Ahead of the Curve in 2021
There’s just too much going on in the digital marketing world for business owners to keep up with the latest advertising strategies. Let Tuliumi help your HVAC business stay ahead of the curve with our proven approach to successful marketing.
We have been providing quality digital marketing Orlando services for local businesses in Orlando, FL, and the surrounding communities for years. Call us now at (800) 481-1720 to get started with your custom HVAC advertising strategy.