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Best Methods of Marketing for Construction Companies that Drive Revenue

The design and construction industry is a challenging niche to market. Choosing the best platform and marketing method can still be hard. This is despite the many channels available these days.

Marketing is an essential part of any business. Your construction company won’t be able to maximize its potential without it. Because no matter how many projects you have in the pipeline now, there’s no guarantee it will remain that way.

A solid marketing strategy helps you research the market and promote your service. There are hundreds of marketing plans you can follow, but not all will suit the industry.

Check out these best construction marketing ideas to drive revenue below for reference.

Create a Business Page on Facebook

With more than one billion daily users, you’ll be a fool not to have a Facebook account for your company. It’s free to make an account yet you can find prospective clients there. But, you can enjoy the benefits of Facebook advertising there.

Through your Facebook page, you can post your portfolio and share helpful information. There you can also engage with customers. Facebook’s paid advertising is highly-targeted so you can reach the people who matter.

Don’t Skimp on SEO

SEO, or search engine optimization, is how to get traffic to your website fast. Your construction marketing strategy doesn’t stop once your website has been set up. It still needs to have regular updates and undergo search engine optimization.

You should invest in SEO as it’s the key to ensuring you have a strong online presence.

71% of business buyers and more than half of shoppers do their initial research online. This data comes from recent statistics.

SEO will also get your website ranking high in search engine results pages (SERPs). Invest in it so potential customers will go to your company’s website.

Do a Guest Blog

Guest blogging is one of the best construction marketing ideas to drive revenue. Get in touch with a well-known site and work out a way for you to be a guest blogger. Write about something relevant to your business and relate it to the site’s audience. You can write about the latest construction trends. You can also share tips on how to finish some small do it yourself home projects.  It can be anything from tips on how to paint a room or replacing a leaky faucet.

The website will have new, high-value content and you’d have secured an external link from a blog post. The site’s existing audience will help find the right market to see your company.

These people might want to do business with you. This is the type of organic traffic companies are looking for.

Guest blogging is a win-win situation. You get to influence the original website’s audience. In return, you create a good impression and build up your reputation.

Have Your Own YouTube Channel

Millions of people watch videos on home renovation and DIY home improvement projects.

People are very visual and prefer to learn through videos. As a matter of fact, you remember information better when you receive it via video.

Create your own YouTube channel. It is one of the best construction marketing ideas to drive revenue.

The platform is not only the second most used search engine, it’s also an integral part of a successful business.

You can make tutorial videos on basic design or construction topics. Do a countdown of top design trends or the steps to building a house. It might look like you’re teaching for free but what you’re actually doing is building trust. This is vital in any business.

Build Your Rep with Client Testimonials

The design and construction industry is part of the service industry. They provide an important service to consumers. So testimonials and feedback should be a part of your marketing strategy.

Today’s consumers turn to the internet first when they need to buy something or need a service. And when they find a company with potential, they check the client reviews. The more positive reviews you have, the better. Good feedback increases your odds of getting projects.

Customer reviews also help boost your ranking in SERPs. Current algorithms can raise your ranking or downgrade it. You’ll have a good chance of landing on the first page of search engine results if you have a lot of nice reviews. So don’t be afraid to ask your clients for reviews. Most will be happy to do it.

Did you enjoy reading about your next marketing idea? Then you’ll also like our post on how to make paid media work.

Design Your Business for Success

Every business needs that extra push to greatness. Tulumi Digital Marketing is ready to provide that nudge. We are a renowned digital marketing agency in Florida. Our specialists can help you secure leads through our array of marketing services.

We can help your construction company with the local SEO or design your website. We can also manage your social media or mobile marketing campaigns. Work only with the best digital marketing agency Orlando to get results.

Drop us a line at or call us at (800) 481-1720 and let’s talk about how we can help you achieve your goals.

Deb Wallace | CEO | Digital Marketing Services | Tulumi Digital Marketing

Deb Wallace


Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.


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