The design and construction industry is a challenging niche to market. Even with a multitude of channels at your disposal, trying to understand the best marketing method and choosing the best platform to use is daunting.
Marketing is an essential part of any business. Your construction company won’t be able to maximize its potential without it. Because no matter how many projects you have in the pipeline now, there’s no guarantee it will remain that way. But a solid marketing strategy will help you research the market and successfully promote and sell your service.
You can follow hundreds of marketing plans, but not all of them will suit the industry. To help narrow down your options, here are the best construction marketing ideas to drive revenue.
Create a Business Page on Facebook
With more than one billion daily users, you’ll be a fool not to have a Facebook account for your company. Not only is creating an account free of charge, but you can also find thousands of prospective clients on it and easily enjoy the benefits of Facebook advertising.
Your Facebook business page is an effective way to show off past and current projects, engage customers, and share information. Plus, Facebook’s paid advertising is highly-targeted, so you can reach the people who matter.
Don’t Skimp on SEO
SEO, or search engine optimization, is how to get traffic to your website fast. Your construction marketing strategy doesn’t stop once your website has been set up. It still needs to have regular updates and optimizations for search engines.
You should invest in SEO as it’s the key to ensuring you have a strong online presence. Statistics show that 71% of business buyers and more than half of shoppers do their initial research online. SEO will also get your website ranking high in search engine results pages (SERPs). Invest in it so potential customers will be directed to your company’s website.
Do a Guest Blog
Guest blogging is one of the best construction marketing ideas to drive revenue. Get in touch with a well-known site and find a way for you to be a guest blogger. Write about something relevant to your business and relate it to the site’s audience. You can write about the latest construction trends or share tips on making your home safer from viruses.
The website will have new, high-value content, and you’d have secured an external link from a blog post. The site’s existing audience will discover your company and hopefully be encouraged to do business with you. This is the type of organic traffic companies are looking for.
Guest blogging is a win-win situation. You get to influence the original website’s audience. In return, you create a good impression and build up your reputation.
Have Your Own YouTube Channel
There are millions of people watching videos on home renovations and DIY home improvement projects. People prefer to learn through videos. As a matter of fact, you retain information better when you receive it via video.
Creating your own YouTube channel is one of the best construction marketing ideas to drive revenue you can come up with. The platform is not only the second most used search engine; it’s also an integral part of a successful business.
You can make tutorial videos on basic design or construction topics. Do a countdown of top design trends or the steps to building a house. It might look like you’re teaching for free, but what you’re actually doing is building trust, which is vital in any business.
Build Your Rep with Client Testimonials
The design and construction industry is essentially part of the service industry. It provides an important service to consumers, so testimonials and feedback should be a part of your marketing strategy.
Today’s consumers turn to the internet first when they need to buy something or require service. And when they find a company with potential, they check for reviews. The more positive reviews you have, the better. Good feedback increases your odds of getting projects.
Customer reviews also help boost your ranking on SERPs as current algorithms can raise your ranking. You’ll have a good chance of landing on the first page of search engine results if you have a lot of excellent reviews. So don’t be afraid to ask your clients for reviews. Most will be happy to do it.
Did you enjoy reading about your next marketing idea? Then you’ll also like our post on how to make paid media work.
Design Your Business for Success
Every business needs that extra push to greatness, and Tulumi is ready to provide that nudge. We are a renowned digital marketing agency based in Florida and Texas. Our specialists can help you secure leads through our array of marketing services.
We can help with local SEO, design your website, or manage your social media or mobile marketing campaigns. Drop us a line at firstname.lastname@example.org or call us at (800) 481-1720 and let’s talk about how we can help you achieve your goals.