The word “brand” evokes images of popular products like Nike or Coke, but these days it’s not unusual for people to create their brand.
What is Personal Branding? Amazon’s Jeff Bezos reportedly explained this phenomenon as “what other people say about you when you’re not in the room.” However, personal branding is the act of creating a public persona for the benefit of your business and personal endeavors. It’s a means to reach your target audience. Your brand communicates to others your beliefs, values, purposes, and goals.
Consider the public image of certain celebrities. Oprah Winfrey is all about celebrating the goodness in people, while Martha Stewart championed the art of living well.
Why Is Personal Branding Important?
Creating a personal brand might seem excessive or even downright arrogant to some, but having your own can be a stepping stone to success.
A personal brand will define you, your purpose, and your passions. It will also help you relate and connect to your audience, making them trust you because you embody a particular trait that they have or want.
A personal brand will impact your visual image. The way you speak, look, and carry yourself in public is part of your brand. Are you a free spirit who belongs to the world, or are you a quiet, dependable leader who gets things done? Having a brand will also help you manage your digital footprint better. You’ll be more organized and consistent with what you post. The best reputation management companies even audit and require their clients to remove posts, photos, and even comments that do not represent the image they’re trying to convey.
How to Create a Personal Brand
A personal brand is for everyone. It’s a big factor in the success of every blogger, influencer, entrepreneur, freelancer, or businessman/woman. It can also do the same for you. Here’s how to create a personal brand:
Establish Who You Are
You can’t create your brand if you don’t know who you are. Your brand is a part of the real you. It’s built upon your beliefs, values, skills, and passions. To determine who you are, ask yourself:
- What are my values?
- What am I passionate about?
- What are my core skills?
- What can I offer people?
Once you have the answers, you’ll understand what’s important to you and what you want to do about it.
Decide on Your Goals
The next thing you should do is determine what you want to achieve. Do you want to earn millions? Help the environment? Celebrate a specific group of people? Consider what you want to be known for and what message you want to convey.
Determine Your Audience
If there’s one thing you should understand, it’s that you can’t serve everybody. Instead, focus on a group that can relate to your message and vision. They will also be the ones who will need what you have to offer. This will be your target audience.
To identify your audience, you should think about who will benefit from your expertise. Take into account your passion, skills, and the services you want to provide. It will also help if you create a persona or a representation of your market.
Make a Unique Value Proposition
A unique value proposition (USP) is essentially a powerful statement that sums up what your brand is all about. It can look something like this –
“I help (target audience) to (reach X) so they can (result). “
Your USP doesn’t have to mention your brand, but it should focus on how you want to help. You can even give it a distinct name for easy recall. Make sure your value statement is short and memorable.
Work on Your Website
Think of your website as your base of operations. It is where people learn about you and what you do. Therefore, it has to be optimized so it represents your brand. First impressions matter here, and your site’s visitors should be able to tell immediately how you can help them. If not, they might leave and look for another brand.
So how can your website answer what is personal branding? Start with a professionally designed logo. A good logo shows that you take your brand seriously. Your website should also highlight your USP as it will capture their attention and make them want to learn more about you. Make sure it’s placed somewhere prominent.
Design an Effective Content Strategy
Build your brand with the right content. That means your blog posts, social media posts, podcasts, and emails should all fit into your brand. Make sure you share content regularly. For instance, upload one blog post per week or several posts on Facebook daily. Your content should also provide value, and you should share information that’s relevant to your brand.
Did you find the post informative? Then you’ll also enjoy reading about what to do if your site traffic declines.
One More Thing
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