The last thing on your mind when running a construction business is marketing it. Sure, you can rely on word of mouth alone, especially in a small community. But when you have too many projects to handle, you should look for construction marketing tips for building a better audience.
Don’t worry; you are not alone in finding the right marketing strategy for your business. Since we are now in the digital age, taking advantage of social media marketing can pay off, especially when you do things right. Let’s find out how to make your construction business fare better with construction marketing.
Understanding Social Media Marketing
The first order of business when getting your target audience to notice your construction business is to understand your marketing platform. What is social media marketing, you ask? Social media are those apps that you have been using to connect with your family and friends. Think Facebook, Instagram, TikTok, Twitter, and others. Now social media marketing is utilizing these platforms to promote your products and services to generate leads.
Before, companies used social media marketing through publishing content. Nowadays, marketing on these platforms is more creative such as introducing videos, offering discounts, and more. You only need to find the right strategy to encourage more traffic to your website.
How to Get Traffic to Your Website Fast
Social media marketing is just one tool in marketing your business. You will also need a website where your target audience can reach you and know more about your services. If your existing website isn’t making any money, you need to revamp it. There are several reasons why you should rework your site, which you can learn more about right here.
Once you have given your construction website a makeover, you can focus on construction marketing. Here are a few tips that can help you build your audience.
- Craft Your Company’s Message.
Before you make any marketing campaigns online, you should define your target audience. This way, you will know how to craft a highly converting message.
- Generate Content on Facebook.
Based on a study conducted by Pew Research Center, 69% of adults in the United States check Facebook regularly. These are usually the ones who may need some construction work. Creating successful Facebook advertising, such as creating content and linking it to your website, can help increase traffic to your site.
How does Facebook advertising work? Marketing on this social media platform goes beyond posting blogs because you also need to think of your target, placement of ads, bidding, budget, and ad schedule. Since most Facebook users don’t browse their newsfeed as extensively as they do on Amazon, you need to create an ad that will entice the user to click on it. Ask yourself where you want your Facebook ad placed and how much you are willing to bid on it too. Consider how long you want the ad to run on the platform as well.
- Make Use of Other Social Media Platforms.
As mentioned above, using different social media platforms will help you market your construction business better. Since you are creating content for Facebook, don’t forget to do the same with social media sites like Instagram, Twitter, or even TikTok. Yes, make those videos and put your business out there.
- Utilize eMail Newsletters.
Email marketing is a tried and tested approach in any business, which means that you should also make it a part of your construction marketing campaign. Newsletter subscriptions mean that people are interested in getting the latest news about your business, so it is up to you to make them keep on coming back for more.
- Create Video Content.
Marketing strategies are constantly evolving, which means that you should also do the same in your construction business. Yes, creating blog posts is good, but adding video content is more effective in making your target audience understand you better. For example, you can provide a video tutorial on how a homeowner can update his or her patio. Just remember to place a text on the video where they can learn more.
- Show Off Your Employees.
The key to having a lasting relationship with your customers is to encourage others to try your services. Yes, showing them your skills in the construction industry is one thing, but adding that personal touch to your marketing can make others interested in your services too. A good way to show off that personal side is to give your employees time to shine on your social media. This way, customers will see how you care for them and will be enticed to use your services too.
Get Expert Help with Your Construction Marketing Needs
Learning construction marketing tips for building a better audience can help you come up with a marketing strategy to get your construction business noticed. But if you are too busy with your projects, let someone else handle the marketing for you.
We know that life in the construction industry is always on the go, which is why you can give us a call, and we’ll help you figure out the best marketing plan to generate more leads so you can focus on where you are needed the most.
It is high time that you give your construction business a face online. Give us a call at (800) 481-1720 or send us an email at firstname.lastname@example.org for any inquiries.