The last thing on your mind when running a construction business is marketing it. You can rely on word of mouth alone if you are in a small community. Referrals are still one of the best marketing methods. But what if the number of projects you have is dwindling? You might want to look for effective construction marketing tips.
Don’t worry though. You are not alone in trying to find the right marketing for construction companies. Since we are now in the digital age, you should take advantage of social media marketing. You can reap dividends with it, especially if you do it right.
Let’s find out how to make your business fare better using construction marketing.
Understanding Social Media Marketing
The first order of business is to get your target audience to notice you. To do this you must understand social media and its different platforms.
What is social media marketing, you ask? Social media are those apps you have been using to connect with your family and friends. Some of the most popular social media platforms are Facebook, Instagram, and Twitter. But there are dozens more. Social media marketing is when you use these platforms to promote your products. You can also use them to generate leads.
Many companies publish content as their main social media marketing strategy. They upload it on their blogs or Facebook or Instagram accounts. But now you have to be very creative with your content. You can introduce videos, offer discounts, and more. You only need to find the right strategy to encourage more traffic to your website.
How to Get Traffic to Your Website Fast
Social media marketing is only one tool in marketing your business. You will also need a website where your target audience can reach you. It’s where they can know more about what you are offering. If you have an existing website but are not generating sales, now is the time to revamp it. There are several reasons why you should do this. You can learn more about it right here.
You can focus on construction marketing once you’ve given your website a makeover. Here’s what you can do to build your audience.
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Craft Your Message.
You should know your target audience before making any marketing campaigns. Consider who will need your product or services. This will tell you how to craft your message so it will speak to your chosen audience.
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Generate Content on Facebook.
Statistics show that 297.14 million Americans used Facebook in 2021. Those numbers could reach 302 million in 2022. A large number of those people will need some construction work done for them. The construction and real estate industry has been stable even during the pandemic. Creating a successful advertising strategy can funnel more traffic to your site. You can do this by hiring an Orlando SEO services firm to create content and link it to your website.
How does Facebook advertising work? Marketing on this social media platform goes beyond posting blogs. You also need to think of your target. You should also consider ad placement, budget, and ad schedule.
Since most of the platform’s users don’t browse their news feed for hours, you’ll need something to entice clicks. To do this, you need to ask yourself where you want to place your Facebook ad. How much are you willing to bid on it? You should also decide how long you want the ad to run.
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Make Use of Other Social Media Platforms.
There are many social media platforms you can use to market your business. Since you are creating content for Facebook, don’t forget to do the same with other platforms. Instagram and Twitter are good options. So is TikTok. Those short videos can be helpful if they’re creative and interesting enough.
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Send Out Newsletters.
Email marketing is a tried and tested approach in any business. It’s why you should also make it a part of your construction marketing campaign. Those who sign up for your newsletter want to know the latest news about your business. It’s up to you to make them keep on coming back for more.
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Create Video Content.
Marketing strategies are always evolving. It means you should also be doing the same thing. Blog posts are still good, but adding video content will make it better. It can help your target audience understand your work better. For example, you can provide a video tutorial on how a homeowner can make their own patio. Then place a text on where they can learn more.
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Show Your Employees.
The key to success lies in having lasting relationships with your customers. This will encourage others to try your services. You can highlight your skills. But a personal touch to your marketing can also go a long way in capturing people’s interest in your services.
A good way to show off that personal side is to give your employees time to shine. Showcase them on your social media. Your customers will see how you care for them. They can also see how good your employees are and this can entice them to use your services.
Get Expert Help with Your Construction Marketing Needs
Learning construction marketing can help you create a great strategy. But if you are too busy with your projects, let someone else handle them for you. Life in the construction industry is always hectic. It’s why you can give Tulumi Digital Marketing a call. We’ll help create the best marketing plan to generate more leads. You can focus on where you’re needed the most.
It is high time that you give your construction business a face online. Give us a call at (800) 481-1720 or send us an email at info@tulumi.com for any inquiries.
