With the new social media platforms, you might be thinking that Facebook has run its course. But advertising on Facebook remains as strong as ever.
Facebook is one of the most popular marketing platforms. It has more than 2 billion active users. It also expanded its advertising network to suit a wide range of businesses. Facebook’s market share for digital advertising is close to 20%. This makes it one of the largest options for advertising after Google.
Benefits of Facebook Advertising
Wondering “how does Facebook advertising work?” Facebook’s advertising model functions on the “pay-per-click” model. This model has become the single biggest system for internet advertising. Facebook advertising is affordable, effective, and fast.
Successful Facebook advertising can give you several advantages. Read on to know what are the benefits of Facebook advertising:
Micro-target your exact audiences
Facebook ads give advertisers the ability to focus ads on their target audiences. They do this using data from users, especially since Facebook is data-rich. With Facebook ads, you can micro-target the audiences that are best for your business.
Better ad types
One of the benefits of Facebook advertising is that it offers a wide range of ad types. Some of them are not even available in other paid channels. The many types of ads you can choose from include:
Moreover, you are not limited to certain ad types. You are also not locked into plain text ads. These ad types even cater better to branding. That’s because they give marketers the ability to create visual and creative ads.
Affordable and Low Cost
Facebook ads are available for free to all businesses. The Ads Manager tool is free too. You will find that the only cost is the cost associated with supplying a budget and running ads.
A lot of factors determine the cost of running ads on Facebook. These factors include your budget, ad types, industries, among others. Marketers should expect to pay anywhere from a few cents to a couple of dollars per click.
Facebook ads are ideal for several brands. Especially brands looking to run both short-term and long-term digital marketing strategies. Facebook ads can provide revenue/conversion as soon as they go live. They are best for fast results.
Best Facebook Ads to Copy
Facebook ads are effective when it comes to the level of target audience and the number of users. It is also useful for analytics and insights. With these benefits plus a great strategy, Facebook ads can be a helpful tool for your business.
You don’t need to complicate your Facebook ads. You don’t need to be a creative genius either. Even a simple Facebook ad is an effective ad.
The following are the best Facebook ads to copy to raise your business’ digital presence:
- The Economist
You will find that timeliness is a great attribute in an ad. The Economist jumped into the New Year’s hype, making them more relatable to people. Being relatable can make your business be on top of people’s minds. Especially whenever they think of something in connection to your business.
Slack keeps on doing a great job when it comes to speaking to its core audience. Slack poses their product as a way to break out of the inbox as well as organize communication. What makes Slack’s Facebook ad work is knowing the struggles of their clients.
ClassPass’ ad is one of the best Facebook ads to copy. It features a similar style as the Fabletics video ad. But what makes ClassPass’ ad different is its special offer.
What makes Fabletics’ video ad the best Facebook ads to copy is its features. It cuts between clients using the product and a text about the benefits of using Fabletics.
Verizon highlights its bundling offers in its paid ad. You will find that the text and image are on the ad slides from the side. This draws attention to Verizon’s Facebook ad.
P&G’s best Facebook ads to copy are carousel ads. This is a great option for the company with a variety of product lines. What P&G did in the ad is it highlighted different products in a cohesive manner. It shows that the customers can use these products together.
Ram has a great example of a customer use case. Ram advertises how businesses can customize the trucks with their own brand images.
Another company with the best Facebook ads to copy. Moo highlights its clients using their service. The company uses testimonials, case studies, and stories from its clients. These are great ways to show how to use the products. They also increase the chances someone will want to buy and use it.
Veeam Software’s Facebook ad highlights the relevant statistics about data. People are actually drawn to percentages. That’s because percentages convey quick and simple information. This Facebook ad is also great since it has a CTA button. This increases the likelihood of people clicking on the ad.
Bulk Bookstore’s Facebook ad actually doesn’t highlight their product. Instead, the company uses a mystery giveaway. Not revealing what the prizes are builds curiosity and suspense for ad viewers. The curiosity and suspense encourage the ad viewers to click and enter the giveaway.
Looking to increase your brand’s online presence on social media? At Tulumi, we can help your business attract new customers and inbound leads. To know- more about our services, give us a call at (800) 481-1720. You can also send in your email at firstname.lastname@example.org. We’ll answer any questions and queries you have. We will give your business a competitive advantage.