Websites have become one of the primary tools for business operations nowadays. Even a startup or small business needs a simple website to market his or her products.
Based on the most recent statistics, 64% of small businesses in the United States have a website. While 29% of those who don’t have one are planning to put up one on their own.
The key takeaway here is that a website has become more relevant and essential to businesses. This is because there’s no better tool for communication that has a wider scope and better control in doing online transactions.
Setting up a website is one thing, and maintaining it is another. If you leave it unattended, traffic decline will be inevitable. If this happens, here are some of the solutions you can try.
1. Check for Website Changes
If you’ve recently made significant changes to your website, make sure to review them before publishing. A new theme may not be preferred by your viewers. Bear in mind that there are user interface and navigation features that aren’t user-friendly. They may look good on paper, but different issues pop up once applied to your website.
To fix this problem, just revert back to your previous theme, user interface, navigation, and all the features you utilized when it was first launched. This is to determine if it revives the normal traffic being generated to your site.
If you need to update some features, it’s highly recommended to apply changes one by one to see any improvement or decline in site traffic.
2. Check Your Site’s Traffic Sources
Our websites have different traffic sources. This is where the primary volume of our site’s traffic comes from. The traffic sources can come from digital marketing efforts, promotions, and social media channels. Identify which one is slacking off in generating traffic and find the best solution to resolve it.
3. Take a Look at Your Competitors
It’s safe to assume that you and your competitors have the same digital marketing efforts. But have you ever thought if they have something else up their sleeves?
One of the reasons your website traffic may be declining is because your competitors may have a better digital marketing strategy. Regularly check what your competitors are up to. Find out what you’re missing that causes traffic decline.
Check if they’re utilizing different types of content that help increase engagement on their sites. Remember that Google will recognize the content that provides user solutions. Ultimately, Google will rank this site higher in its search engine. So, check what your competitors are posting lately.
If you’re done comparing your website to theirs, it’s time to improve your digital marketing efforts to regain the upper hand. Focus on solution-driven content to save your declining site traffic. Here’s how to use a blog to promote your business.
4. Check Your Website’s Speed
If your website doesn’t load or takes too long to load, people won’t waste their time and will just visit other sites instead. Look into this matter because this might be the cause of your website traffic decline.
There are various reasons why your website’s speed slows down. One of them is server overload, picture resolution, or the website’s overall design. You need to uncover the root cause of this problem and fix it immediately. Delaying this will only affect your business not reputably, but financially as well.
5. Monitor Google’s Algorithm
Google’s algorithm is constantly changing, that is why there is no permanent SEO strategy. It’s completely important to monitor its algorithm updates so that you can come up with a viable solution to keep your website’s traffic up.
Some updates in the algorithm might not work properly with your website’s current setting. Thus, it will affect the traffic generation. You may also want to check some of the best SEO strategies that Google never fails to reward.
6. Discover Any Lost Links
The traffic on your website is mainly generated by links that are transported back to it. If you notice a decline in your website traffic, you might be losing links. One of the best reasons why you’re losing links is changes on your website.
If an external website is linked with a page on your site that was removed or no longer exists, then it’s automatically considered as a broken link. The user will be directed to a 404 page. Since Google doesn’t recognize broken links, your page ranking will also decline.
Should You Hire an SEO Optimization Company?
If you think that working on the recommendations we have above is too much for you to handle, you always have the option to hire experts to automate everything for you. If your website is built on Sitecore, you have more reasons to hire Sitecore development companies to update your business platform and content management system.
The benefits of hiring an expert outweigh the cost. Well, let’s break it down by reviewing each tip and then comparing it with what a professional SEO Optimization Company can do for you.
Website Change Check
Checking changes on your website doesn’t always mean positive results. It can be a cause for traffic decline. Why? Well, you may have done something that Google doesn’t like: publish plagiarized content without proper tagging. An expert SEO Optimization Company can find these mistakes for you faster than you trace which is which.
Traffic Source Optimization
There are plenty of potential sources for traffic — from social media to even other websites. The hard part is making the connection. Hiring a marketing company can give you the benefit of connecting with multiple traffic sources. That is due to their extensive network.
Knowing your competitors’ strategies and actions can bring you valuable insight into what works and what doesn’t in your industry. A digital marketing company can put this into a data sheet that you can quickly understand and put to use. Your next moves are based on accurate statistics directly from your competitors.
Google and other search engines prefer websites that load instantly. If your website is quick and responsive, Google will give you a chance in the spotlight, which allows you to gain more traffic organically.
One thing that you need to understand is that changes on your website shouldn’t be random. It should be based on what search engines prefer. If Google rewards content with summaries using bullets, then you should do them too. An SEO Optimization Company knows this by heart due to being always up-to-date on algorithms.
Broken Link Fix
What search engines and even users have in common is the dislike for broken links. If you have a website riddled with links that lead to nowhere, your website will slowly sink, even if you have compelling content. Fixing them requires tools and expertise, so it’s best to leave this to the pros. Plus, you save money since you don’t have to pay for these tools on your own.
If your website loses traffic, this means that you’re also losing money. Regardless of the cause, the traffic decline should be rectified as soon as possible. With the tips we’ve given, we’re very hopeful that you’ll be able to pump up your site’s traffic anew.
If you need help in identifying why your site is losing traffic, you can reach out to our SEO Digital Marketing Orlando Experts for a FREE consultation at Tulumi. Here, you matter, and making sure you get the site traffic you deserve is our utmost priority.