The days when word-of-mouth and referrals are enough to secure your reputation as a realtor are over. One of your best avenues to success is boosting your real estate business’ online reputation with Tulumi.
While your Image and reputation in the industry remain important, it’s also essential that you pay attention to what people say about you online. Statistics show that 85% of consumers check online before deciding on a company or product. People will look for reviews or testimonials about you or your real estate business. They will also check your social media accounts.
The internet has also changed how we choose our homes. A simple Google search will easily yield dozens of properties for sale in seconds. Renters and homebuyers can quickly determine whether they like what you’re offering based on what they see on your website. But it also means they can also see what others think of you. A few comments from disgruntled clients are enough for you to lose a lead.
You can head off any potential problems by carefully managing and improving your online reputation. Here’s what you should do:
Project a Positive Image
We’ve all done regretful things when we were young. It’s in your best interest to deactivate any public profile from years ago that might negatively impact you and your business. Maybe you have an account from your university days that showed how much you loved to party? Shutting down old and bad accounts will make it easier to boost your real estate business’ online reputation with Tulumi as there’s less chance to be blindsided with unsavory photos or posts.
Once you’ve cleaned up your past, you can start working on improving your image. A good way of doing this is with positive posts. However, you should be smart about where you do this. Real estate forums that allow you to interact with your contemporaries is an ideal venue.
Your blog can also help. Write and post high-value articles. Tailor your content to your expertise. For instance, share tips for buying a house or write about what to know before buying a home.
Keep a Close Eye on Your Social Footprint
You should constantly monitor how your business is doing on social media platforms. If you must choose which platform to prioritize, pick the most popular ones, like Facebook, Instagram, and Twitter. Search your name or that of your realty company to see what’s being said about you.
Regular searches will provide you with crucial insight into how consumers feel about your business. It will also help you respond to feedback quickly.
Be Smart About Review Sites
Online reviews are an essential part of digital marketing for real estate. They’re an effective way to attract potential clients, especially during the initial stages of the buying process. Positive comments and testimonials also provide social proof of your name’s reliability and professionalism.
Build your online rep by asking clients to share their experiences and post reviews. Most are only too happy when requested. You can easily do this by sending a follow-up email and asking them directly. Or you can incorporate it on your website. If you already have an extensive customer base, an email blast might be a better option. You can even sweeten the deal by giving incentives, like a small gift or discounts.
Be where the conversation is happening. Create a profile on Google, Yelp, the BBB, and other review sites. If there’s already an account listed in your name or your company’s, secure it. You want to make sure that any feedback goes to your official account. It also makes it easier and faster to reply to reviews.
Respond Quickly and Wisely
Consumers will expect you to be present on social media. After all, that’s the main reason people and companies sign up for an account. Make sure you respond immediately to inquiries to show your concern and expertise. If you don’t have the correct information at the moment, you should still acknowledge them and give assurance that you’ll find the answers they need.
Did this post answer your questions? You can also learn more in this article on Tips to Build a Great Brand Reputation.
Keep a Solid Reputation
There’s no room for error when it comes to your company’s online reputation. It’s why thousands of companies have turned to Tulumi Digital Marketing. We are a full-service digital marketing agency that can turn your business around.
Our specialists can design an effective campaign for you, whether it’s mobile marketing or paid media. We can also develop your website or manage your online reputation. Drop us a line at hello@tulumi.com. You can also call us at (800) 481-1720.
