Digital marketing can work wonders for your business. Some might even argue that businesses that don’t utilize this strategy will inevitably fail. The senior living industry is only now realizing the importance of digital marketing and is scrambling to adjust.
Social media plays a large part in any digital marketing campaign. The content for your social media post ideas for your senior living facility should be chosen carefully and well planned. Here are a few reasons for doing this.
Your posts will educate your audience. It will provide your followers with the information needed to choose your facility. Your post also powers your SEO strategy and drives you to the top of search engines. Quality posting will ensure that those looking to move to a senior community will see you. Lastly, the right content makes it easier to engage your target audience. It jumpstarts conversations and compels people to follow you.
Coming up with the right content can be difficult. It should be relevant, informative, and engaging. Here are several social media post ideas for senior living facilities that can boost your social media presence.
Show Off What They Say About You
Reviews and testimonials are the bedrock of your online reputation. It’s essentially the internet’s version of word-of-mouth marketing. Your website and Facebook are the ideal platforms to share feedback and reviews. One of the first things prospective customers do when they check out a company’s website is to look at previous clients’ feedback.
Meanwhile, Facebook’s extensive reach makes it great for reviews. There are billions of people on Facebook, and a large number of them are senior citizens. Their adult children and their grandchildren are also on it. Facebook makes sharing information and comments about a particular business, like your senior living facility, easy. The platform’s design makes it effortless to ask for reviews. SEO algorithms also ensure that those comments hit the high mark on Google.
Make it a point to reply to these reviews. Regardless of your posts’ comments, always reach out to the reviewer and thank them for the efforts. Lastly, you should address negative feedback quickly and privately.
Use Video to Educate and Entertain
A surprisingly large number of senior citizens love videos. In fact, more than half of the older generation spend hours online watching videos. A Google study reveals that three in four seniors are influenced by videos and have made a decision based on what they saw.
There are several great ways to use video. One is to incorporate a virtual tour of your facility on your website and showcase the senior living design trends you’re using. Because of the pandemic, older consumers can’t go out and their families are likely to dissuade them from doing so. It’s why live visits to senior care homes have dropped. But with video, they can get a clear idea of what you’re offering without them leaving the comfort and safety of their home.
Work With Influencers
A good relationship with several influencers will go a long way to build your reputation. Some influencers have millions of followers, and an endorsement can generate leads immediately. Twitter is the best venue for this as influencers are always on the lookout for content to share. You can get their attention by replying to their post or by addressing them directly via tweet. Ask them a thought-provoking question and comment on their reply.
Feed the Senses With Pinterest
Pinterest is an awesome way to generate leads. The platform gained recognition due to its boards and image-heavy design. And with people being visual creatures, it’s no wonder they spend hours on the platform. Make sure you have great photos to accompany your text. Use hashtags and keywords to make it easier for consumers to find you and pin your post.
Think of your audience’s interest points and create a unique board about the topic. You can also populate it with related topics. For instance, share or pin a post about senior living trends or activities that grandchildren can do when visiting their grandparents at a care facility. This strategy is ideal for cross-promotion to boost your brand awareness.
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Before You Go
Content is key, and the right topics will help any digital marketing endeavor. It’s certainly what we at Tulumi Digital Marketing do. Our company offers a wide range of digital marketing services. We can build your website, manage your online reputation, and run your marketing campaigns. You won’t regret choosing us. Call us at (800) 481-1720, and let’s get your campaign off the ground. You can also drop us a line at firstname.lastname@example.org.