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Revamping A Pizzeria To A Full Blown Italian Restaurant

Our actions and strategy increased our client's conversion rate by 129.31%!

The Client

Paradiso Restaurant and Pizzeria is an authentic Italian restaurant specializing in premium pasta dishes and hand-tossed pizzas. This restaurant has also received several awards — such as “Orlando’s Best Pizza” from 2016 up to 2020.

The Challenge

Many of the locals are well-aware of the delicious menu that Paradiso Restaurant and Pizzeria has to offer. However, with their outdated website and minimal online presence, Paradiso’s conversion rate is on a steady decline.

ClientParadiso Restaurant and Pizzeria
Project DateNovember 2019

Paradiso Restaurant Digital Marketing Solutions

Our first approach was to modernize Paradiso’s website and make it interactive.

Website Design & Development

We have reworked every element of the website — from aesthetics to content. The aim was to make the site look and feel trustworthy, inviting and comfortable, while maintaining professionalism. We also wanted to showcase all of Paradiso’s delicious food. To do this, we added a high-quality, full color images of all of Paradiso’s delicious menu items. The tedious task was well worth it as online orders increased tenfold.

Online Ordering System

Since the client wanted a convenient way of ordering and booking tables, we also added an online reservation system which allowed guests to book their lunch or dinner reservation easily. To create an additional revenue stream we set up eGIFT Cards so the customer could purchase a gift anytime of the day. This action made the visitors become more interested, which dropped the website’s bounce rate significantly.

Social Media Marketing

To increase sales we offered combo specials for guests who chose to dine in which significantly increased his bottom line. Our final approach was to enhance the online presence of Paradiso to boost not only customer acquisition but also brand awareness. Through its social media accounts, Waze and Google Ads, we promoted and advertised their Dining and Delivery specials along with meal bundle promos that run all year round.

Our Digital Solutions

Our first approach was to modernize Paradiso’s website and make it interactive.

We have reworked every element of the website — from aesthetics to content. The aim was to make the site look and feel trustworthy, inviting and comfortable. Plus, we wanted to showcase all of Paradiso’s delicious food. To do this, we added a full color menu of all of Paradiso’s delicious menu items. The tedious task was well worth it as online orders increased tenfold.

We also added an online reservation system which allowed guests to book their lunch or dinner reservation easily. To create an additional revenue stream we set up eGIFT Cards so the customer could purchase a gift anytime of the day. This action made the visitors become more interested, which dropped the website’s bounce rate significantly.

To increase sales we offered combo specials for guests who chose to dine in which significantly increased his bottom line. Our final approach was to enhance the online presence of Paradiso to boost not only customer acquisition but also brand awareness. Through its social media accounts, Waze and Google Ads, we promoted and advertised their Dining and Delivery specials along with meal bundle promos that run all year round.

The Outcome

Paradiso Restaurant and Pizzeria is now visible on the first page of Google’s SERP (Search Engine Results Pages). It ranks high for key phrases such as “Orlando hand-tossed pizza” and “Best hand-tossed pizza Orlando.”

We also had great results from our Waze ads. It provided us with over 1,000 unique impressions per day, increasing Paradiso’s take outs significantly.

Apart from getting organic traffic from search engines, we have also managed to:

Paradiso Restaurant and Pizzeria | Tulumi Digital Marketing

84%

Increase Impressions

143%

ONLINE ORDERS

129%

INCREASE IN CONVERSIONS

124%

PHONE ORDERS

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