The Heating, Ventilation, and Air-conditioning (HVAC) industry has also embraced innovation. So, it’s not surprising that your local HVAC contractor has a website that you can check out when your AC is broken.
As we all know, the HVAC industry in the United States is relatively large and also an essential service. Currently, there are over 111,000 HVAC contractors in the country who have been hired in both residential and commercial facilities.
This industry is so large, its market is projected to climb to $35.8 billion by 2030 from last year’s $25.6 billion according to forecasts.
The numbers are indeed promising, but one thing’s certain— the competition is always tough. If you haven’t notched up your HVAC Digital Marketing efforts, you might get left behind.
Having a website and social media pages isn’t enough to give you the upper hand over your fellow HVAC contractors. You need the best digital marketing efforts to reach more customers.
Here are 10 digital marketing strategies that work for HVAC:
1. Keyword Research
Finding keywords relevant to your niche makes it easier for users and your target customers to find you on search engines. Use Google Keyword Planner to find the best keywords that fit with your brand and niche. In most cases, the best keywords are the combination of your company’s nature of business and your current city.
Here are some examples; “heating contractor LA” or “Cooling installation Denver,” and “AC repair Orlando.”
Using keywords research tools will give you the highest volume of searched keywords for Search Engine Marketing (SEM).
Here are the most popular keyword research tools you can use:
- Google Keyword Planner
- Keywords Explorer
2. Marketing Competition Analysis
To further improve your search engine results ranking, it’s important to analyze your niche’s competition. Your ultimate goal must point out what your competitors are up to and what they are lacking.
Here are some key considerations for your marketing competition analysis:
- Search performance
- Social media presence
- High-value content
By doing this, you’ll gather valuable data and information that you can use to set better marketing strategies.
Here are the best competitor analysis tools you can utilize:
- Quick Search
- Google AdWords
- Followerwonk by Moz
3. Marketing Content Development
To establish authority as one of the most reputable HVAC companies in your area, it’s recommended to develop high-quality content. When it comes to quality, you need to create content that will provide customer solutions.
Each time you write a blog, your intention should be to provide useful information. Think about your blog article remaining relevant and valuable even if years have passed. This is called evergreen content.
These are scalable tutorials, solution-driven, and informative posts that stay relevant for years to come. Keep in mind that great-quality content will give you the authority to distribute useful information that generates engagement, trust, and audience growth. If it’s too hard for you or your team to develop this strategy, then it’s time to find a reputable content marketing agency to help you out.
SEO (Search Engine Optimization) is the process of enhancing a site’s traffic from search engine results. It focuses on unpaid or organic traffic by optimizing content to be more visible on search engines.
The result will be improved search engine rankings using particular keywords for searches. If implemented correctly, SEO will put your website on the first page of a search engine like Google and Bing.
4. User Experience
Google’s algorithm focuses highly on how the user interacts with your website. If your website provides a great user experience, Google will reward you with more visibility and improved page ranking.
Aside from compelling content and easy navigation, your website’s loading speed also contributes to a good user experience. Customers favor sites that load quickly and are mobile-friendly.
5. Social Media Marketing
Everyone around the world uses social media, so it’s safe to assume that people will most likely search for HVAC contractors on social platforms.
To set up your social media presence, it’s important to identify which platforms you will utilize. For many HVAC businesses, Facebook is the most beneficial network.
Next, increase your visibility by posting relevant content consistently. Find out what your competitors are posting, and check out which works for them. With good graphics and short compelling captions, you can schedule a full-month calendar in advance.
6. Link Building
Link building is one of the most effective HVAC digital marketing strategies that you shouldn’t miss out on. The more quality links you build, the more search traffic will be directed to your site.
To start building links, all you have to do is create high-quality content, practice internal linking, find more link resources, and request quality backlinks.
7. Email Marketing
Your HVAC clients still need maintenance services. Instead of only capitalizing on acquiring new customers, you should focus on your customer base too.
Remember, it’s three times harder to acquire a new customer and make money out of them than just rekindle with old ones. Your old customers may not need an installation, but cleaning, refrigerant loading, and repairs are still essential and translate to money.
Through email marketing, you can quickly and effectively connect with your old customers again. You can remind them that it’s time to have their HVAC checked to avoid costly repairs or send them links to your latest promo or content. Email marketing may feel like an outdated HVAC Digital Marketing Strategy, but it’s still powerful and used by Digital Marketing Orlando Companies.
When it comes to acquiring more traffic to your website with high conversion potential, you need to try guest posting. In essence, it’s about publishing your original content on a different but relevant website.
Of course, what you have is a business website. However, there are resource sites that people visit to learn about HVAC. These websites are full of curious visitors who have HVAC problems at home that require fixing. Posting a helpful DIY guide article on that website with a backlink to your site can transfer them to you if your recommendation didn’t work.
Why? They would want more answers or give the problem to you as they believe your HVAC business is the best and most practical solution.
9. Paid Advertising
If you tried all of the above and feel like none of them worked well enough, there’s no need to worry. Most of what we recommended above are generic means to get leads and customers, and they can provide results only in the long run.
To get customers as soon as possible, you need to venture into paid advertising. Google, Facebook, and other top platforms on the internet offer advertising services. All you need to do is understand how they work and have ad material ready.
Marketing your HVAC company online is a multifaceted effort but has a level playing field, thanks to digital marketing. Even if you’re the smallest player in the HVAC industry, you have very high chances of outperforming big guns depending on your strategy.
If you need an expert’s guidance regarding this matter, look for the most reputable HVAC digital marketing agency in Florida — Tulumi Digital Marketing in Orlando. Here, we can do all of the above for you with a high success rate. We’re ready to give your business a competitive edge.