Being a real estate agent is a great career choice. You set your hours, have direct control of your income, meet new people, and see fantastic-looking homes. You don’t even have to be a college graduate to be an effective realtor. But with all the changes happening in the industry, you need to be an effective digital marketer.
Digital marketing refers to all the marketing strategies that utilize the internet or any electronic device. Think of the times you send email newsletters to clients or post content on your blog. These are examples of digital marketing.
There are many benefits to learning digital marketing for real estate agents. One of the most important is to ensure you have a strong presence in the market. Around 33% of buyers have found their dream homes through a realtor, and digital marketing will ensure you are that person.
Now with real estate agents and realty companies abound, capturing a buyer’s interest has become more challenging. The right marketing strategy can improve your odds, though. Here are some ways realtors can use digital marketing to boost sales.
Build a Best Website
If you want to establish yourself as a credible and serious realtor, you need to have the best possible website. Unless you’re a real tech savant, you should leave website development to a professional. But make sure you work closely with your web designer to ensure that your site reflects your values.
Consumers today are very particular about the sites they visit. For one, it has to be responsive. People lose interest in a website if it takes longer than 10 seconds to load. It should also be mobile-friendly. Back in 2019, 48% of web pages were viewed on mobile devices. Those numbers might have doubled by now.
Your website should also be user-friendly. It should have a list of your new listings, clear and tasteful photos, working links, and contact details. The latter should be found on every page. You should also consider adding a live chat feature so you can engage with customers quickly.
Launch an Email Nurture CampaignAn email campaign is one of the best ways realtors can use digital marketing to boost sales. It’s an invaluable tool as it connects you to new leads while helping you remain relevant with previous clients. Design a campaign that will funnel new clients based on their buyer persona and past interactions with you.
Post-High-Value Blog Content
A blog is an awesome way to build your online reputation, which is why it’s always a part of any digital marketing strategy. But posting every day is not enough. Your post must have value, which means it should be informative and helpful to the person reading. As a realtor, you can use your blog to answer the questions homebuyers frequently ask. You can even advise on selling a home or share the latest design trends. The more valuable your content, the higher the odds of getting shares on social media.
Conduct Virtual Tours
Videos have become an integral part of our lives. It’s also one of the most effective ways realtors can use digital marketing to boost sales.
People are largely visual creatures. We’re attracted to pictures, and we retain information better when it’s delivered visually. You can leverage this need via a virtual tour of a home. It will give the prospective homeowner a sense of what the property has to offer them and allow you to point out relevant details. It also gives them a sense of ownership since they essentially see the possibilities of the space. What’s more, a virtual tour is safe and convenient, a must during the pandemic.
Don’t use digital illustrations in your tour. The best practice is to use actual footage for authenticity. Design it for 3D and make it interactive and responsive. It should also be user-friendly and optimized for both mobile and desktop viewing.
Mentor Through Webinar
You want to build up your reputation as an expert in real estate. One effective way of doing this is to share your expertise through online workshops and webinars. They are relatively easy to set up and allow you to connect to a large audience. By teaching what you know and talking about your experiences, you’ll become more relevant and renowned.
Did you enjoy reading this article? Great! You’ll also love our post on How to Define Your Online Audience.
It’s Time to Make Your Presence Known
Helping people find their dream home is no laughing matter. Tulumi can alleviate some of that burden. We are a full-service digital marketing agency known for helping businesses reach their goals.
Our experts can help design your website, create an effective social media campaign, and manage your online reputation. Leave the heavy lifting to us so you can concentrate on your client. You can call us at (800) 481-1720 or drop us a line at [email protected]