The Heat, Ventilation, and Air-conditioning (HVAC) industry is stacked with veteran players. As a newcomer, it’s simply overwhelming. So, it’s not surprising that you’re now seeking some life hacks that will give you a step ahead of your competitors.
When you market your HVAC business, you must take a lot of things into consideration. Should you consider traditional marketing? Or perhaps, venture into digital marketing? If you’re choosing the latter, then continue reading our post.
Digital marketing will stay relevant for a very long time as long as businesses continue to advertise their offerings online. Digital marketing is not a fad, but a necessity with proven results.
As an HVAC business, you are presented with dozens of tips that will help you in many ways. So, in this post, we made it easier for you because we’ve listed down the digital marketing tips that every HVAC company owner should know.
Tip #1: Make Your Website Responsive
Your HVAC company may have a good track record with your customers but does your website offer the same? Your company may be reputable, but people will weigh more on HVAC companies that have a good & responsive site. So, you have to check if your website is responsive to increase your lead generation and traffic. A responsive website has a flexible design and layout. This means that it has a user-friendly interface, simple navigation, and mobile-friendly. With that in mind, you need to optimize your site to bring a quality browsing experience to visitors.
Previously, web developers have to create two separate sites for one client for both desktop & mobile versions. However, with the continuing advancement in technology these days, a single site can be optimized for mobile.
With a responsive website, lead generation and traffic will increase without a doubt. Almost a hundred percent of smartphone users browse online on their phones. So, there’s no reason for you not to optimize your site and make it more responsive.
If you’re not sure whether your website is mobile-friendly or not, you can reach out to us for a free audit or use these online tools:
- Google Mobile-Friendly Test
- W3C mobileOK checker service
- Bing Mobile Friendliness Test Tool
Tip #2: Reach Potential Business Partners Through Social Media
Social media is not just for reaching more leads, but it’s also a perfect place to connect with potential business partners. If you’re looking for a construction company or a real estate company that can use your HVAC services, social media is your go-to place. By doing this, you’re low-key expanding your business. This is because they can hire you as their official HVAC installer and maintenance for their clients. Just imagine the possibilities.
However, this is only possible based on the type of content you share on your social media account. Your posts should provide useful information with an obvious intent to engage with businesses needing your service.
Tip #3: Never Forget Setting-up Google Alerts
This digital marketing tip is often overlooked by many, but it does have a good purpose. It notifies you whenever your company name or your designated keyword phrase is mentioned in newly published online content.
This makes it easier for you to track and take note of the tabs that mentioned your company, products, and services. You’ll be able to list down positive and negative reviews that will help you assess your online reputation and points for improvement.
Here’s how you can set up your business page’s Google Alert.
Tip #4: Expand Your Keyword Research
Search Engine Optimization (SEO) is a key digital marketing strategy that you must not overlook. Since HVAC offers various services, it’s imperative to generate keywords with high-volume searches.
While you refer to your company as an HVAC installer, HVAC technician, HVAC repair, the typical internet users may not recognize such terms. They are likely searching for keywords like “AC installation”, “AC repair”, “heat repair”, “heat installation”, or “AC cleaners”. These are simple keywords but generate very high volume searches.
Tip #5: Encourage Your Clients To Leave a Review
The majority of American consumers rely on online reviews before making any purchasing decisions. With that in mind, it’s also a great move to increase your HVAC company’s visibility on review sites. This will help your HVAC company gain more publicity especially if the positive reviews outweigh the negative ones.
But why is online review important? 9 out of 10 consumers consider online reviews as recommendations. If you have excellent or good reviews, then you’re likely to win a new client.
Google and Facebook allow people to leave a review and rate your service. So, encourage your clients to do so based on their honest opinion and experience.
Tip #6: Utilize SEO
Being on the first page of Google and Bing generates leads easily. In order to get there, you must have effective SEO strategies in place.
SEO is not just about keywords. While keywords are still important, surefire tactics include writing great content, directory listings, backlinks, social media, and email marketing.
Of course, earning success in SEO is not an overnight success. It takes time and dedication to put your website on the first page of search engines. It may involve consistent monitoring and tracking of your site’s ranking and analyzing how you can optimize your website.
Here’s another quick tip for business owners like you!
Don’t be afraid to outsource! If you need help with digital marketing, you can hire a full-service marketing agency just as you would hire PEO companies for services like payroll management, compliance, risk management, and handling other employee benefit programs. You will find that by doing so, you’re offloading tasks that take much of your time.