You’ve probably heard the saying a picture is worth a thousand words. Well for top eCommerce web design companies, a well-executed graphic design piece can be worth thousands of dollars! Before going any further, it’s important to note that when we say graphic design, we’re talking about more than just aesthetics.
As one of the most popular graphic designers, Erik Spiekermann, aptly put it:
“Contrary to popular belief, designers are not artists. We employ artistic methods to visualize thinking and process, but, unlike artists, we work to solve a client’s problem, not present our own view of the world.”
That’s right. Graphic design is about solving a particular problem. It is a powerful means of communication between your business and your audience. That’s what makes it so valuable. Here’s why you need to invest in quality graphic design for your eCommerce business.
First impressions matter
There are an estimated 24 million eCommerce websites in the world today. Add to the fact that most of these online stores must also compete against eCom giants like Amazon, Alibaba, and eBay. You don’t really have much room to make a solid, memorable first impression.
The first impression a visitor has when they land on your online store will set the tone for the rest of your business relationship with them. Quality graphic design will go a long way in making your branding hard to forget. Grab attention and tell your brand story by implementing relevant, updated graphics.
Create visual hierarchy
eCommerce sites are specifically designed to sell products, but most site owners don’t know how to draw attention to the most important elements of the store.
For instance, most business owners want people to immediately see their huge promo code banners and exclusive discount offers in exchange for user email addresses. But if you really think about it, user attention should actually be drawn to the products themselves and the ease of the checkout process. After all, the primary goal here is to SELL.
Graphic design can help establish a clear visual hierarchy so you can get your visitors to go exactly where you want them to go on your site.
Leverage color psychology
Your color choices can influence consumer behavior. They elicit an emotional response that you can use for better sales and brand recognition.
It’s not just about choosing colors that represent your brand, but your industry as well. Did you ever wonder why fast food brands like McDonald’s, Burger King, Wendy’s, and Subway utilize colors like red, yellow, and blue in the branding? These colors are synonymous with their industry.
Imagine you’re selling products targeted at men. Would you really want to use a pink theme for the branding? Or perhaps your store sells stress-relief items — would red be the appropriate color? Graphic design takes these colors into consideration when communicating your brand values to prospects.
Effective calls to action
The CTA details what action you want visitors to take once they get on your site. These are usually in the form of buttons – add to cart, subscribe, checkout, buy now, etc. Best practices dictate that these buttons stand out from the other elements on the site. The design of your CTA is a key part of graphic design.
The wording on the buttons is just as important as their design. For instance, did you know that “submit order” and “pay now” can have markedly different results in terms of conversion rates? In most cases, “submit order” is better since it doesn’t remind the user how much they’re spending at checkout.
Creativity graphic designs give you a competitive edge
What makes your design stand out is the creativity behind it. With all of the free design tools available today, anyone can put together a design and publish it. But then again, the low-entry barrier to the market means your competitors are also trying to outdo your efforts.
Good graphic design not only tells your brand story but stands your business out from the crowd. It approaches a problem and provides solutions in a unique, innovative way. That’s why it’s best left to people who know what they’re doing.
Talk to us about your graphic design needs today!
At Tulumi Digital Marketing Orlando, our graphic design services are engineered to deliver powerful results for your eCommerce business. We have worked in the eCom space for years and we know what works. Give us a call at (407) 765-7297 to schedule your FREE design consultation today!