Death is a part of life, and a funeral service is essential to give people a respectful way to say goodbye to their loved ones. Grief counselors even say that a funeral done right is crucial to the healing process. It’s why marketing for this industry is challenging.
Funeral services companies have a difficult time choosing between serving to provide comfort and the need to make a profit. Most business owners focus on the personal aspect too much that they neglect the financial side of things. This focus is counterproductive as effective marketing strategies for funeral services are needed so people can find the right funeral home that will take care of their loved ones.
However, you don’t need to invest in millions or launch an extensive marketing campaign. There are several effective advertising strategies for funeral homes that are easy to implement but have an extensive reach.
Here are some marketing strategies you should consider:
Create a Professional Website
There was a time when people would only see the services you offer if they visit your physical office. Today, they can learn about your business through your website. That’s why you must have a professional website. While you can build your own, it’s better if you hire a professional to do your website.
Make sure your website is not just aesthetically pleasing, but it should also be useful. Information about the services you offer, the price and payment options, and your contact information should be on your website.
Lastly, your website should be mobile-friendly, which means it will adapt to the users device’s dimensions. Websites that are mobile responsive rank higher on Google and make it more visible to those who require the service.
Add Value with Content Marketing
Aside from the business details on your website, you should also provide value through content. Content can be in the form of blog posts, videos, and photos. Use these tools to build trust by sharing helpful information.
For example, you can answer questions about estate planning or insurance on your blog. Maybe you can teach how to pre-plan your funeral using YouTube videos. If you can reach out and gain people’s trust, they will choose you to help them through their grief.
Content marketing requires a level of patience. It’s not the quickest way to get new leads, but it’s proven to be the most successful. It usually takes about six to nine months for one popular post to build website traffic.
Focus on the Emotional Benefits
While providing useful information is the hallmark of high-value content, you shouldn’t forget to make an emotional connection. Losing a loved one is depressing, but people need to see the positive side. Instead of focusing solely on the service, why not appeal to people’s feelings. For instance, your marketing angle could underline how pre-planning will alleviate some of the stress from your family while they’re mourning.
Find Something That Sets You Apart
There are millions of funeral homes today, so you need something to help people remember your company. For instance, one-of-a-kind urns or a natural burial can be effective advertising strategies for funeral services. There’s a big demand for memorials that are personalized and capture the departed’s outlook on life. You can work with a local artist to offer artisan urns. This can also provide opportunities for media coverage.
Environmentally friendly funeral services are gaining ground as more people want to contribute positively to society — try offering urns that will grow into trees or biodegradable wicker caskets.
Be Present on Google
While funeral homes have a physical address, you should also make your presence felt online. A Google My Business profile is the fastest and easiest way for people to find you online.
It only takes a few steps to register your business on Google Maps and Google Search. Make sure you include all the pertinent information, like your address, phone numbers, services offered, work hours, etc. Having an account on prominent tools like Yelp and Google also adds credibility and a level of professionalism to your business.
Ask for Testimonials
Feedback and reviews are key components in sales. Word-of-mouth is more trustworthy than sleek advertisements. It will be helpful if you include reviews on your website. Having two or three strangers giving a positive testimonial about your company’s service can lead to a higher call volume.
Make it easy for your customers to express their sentiments by sending them an email or including a form on your website. Make sure you have a consent form that will let you quote their statements.
Did you find this article informative? Then you’ll definitely enjoy reading our post on how to grow your brand.
Prepare for Your Next Great Adventure
Death is something that should not be feared. If you’re having problems getting your message across, let Tulumi Digital Marketing do it for you. We specialize in digital marketing and can assist you with your social media campaign, SEO, content, and other marketing challenges. You can call us at (800) 481-1720 and take that first step to success. You can also send us an email at firstname.lastname@example.org.