Instagram is a platform made for individuals who love beautiful photos and graphics. In the US, there are about 112.5 million active users on Instagram. To make sure you attract your target audience’s attention, it is expected that you post eye-catching images.
It’s easier to hire a social media marketing agency to curate a feed for your brand. Using different photo editing software and their natural talent, they create informational and creative graphics for your Instagram feed. But if you want to take the challenge up to yourself, then these tips may come in handy.
Opt for Carousel Instead of Collages
Collages on Instagram feed are so 2010. It’s no good posting collages now as photos appear smaller, given the standard photo size on IG. Plus, it looks cluttered and unprofessional. Save the collages on IG story videos and use a carousel on your feed instead.
With a photo carousel, you can upload up to 10 pictures at once. It saves a lot of time and effort on your side. Images are also uploaded in their full size so they are easy to see.
Make Your Text Legible
Adding text is good but only if it’s legible. If possible, use only a few words to highlight the message you’re trying to convey. Here’s how you can make your text stand out:
- Keep a simple background, not a busy one.
- Use easy-to-read fonts. Stick to at least 1-2 kinds of fonts.
- Make sure the text color is visible against the background.
- Don’t scrunch text.
Upload High-Resolution Images
Most images downloaded on the stock photo sites or taken from your phones come out in high resolution, so this shouldn’t be a challenge. The problem comes when you edit the photo too much, zoom it in, or crop it small. So choose photos that require less editing so you can upload them as is.
Curate Your Feed
A well-curated feed means the selection of images posted in one’s account is in similar tones or hues. This gives a sense of coherence and consistency in your branding. This doesn’t mean posting things that look alike. Although each image has a different composition, when put next to one another, they should look like they belong.
You can stick to bright, colorful, and bold images. You may also choose under-contrasted photos for a dreamy effect. Warm tones of golden sunsets and sunrises also give a different feel. Complete at least 9 blocks of images with the same tone before deciding to switch to another theme.
The key to getting noticed on Instagram is to come up with photos that are worth double-tapping. For businesses, keeping consistent branding on every photo you post is also important so viewers can easily identify your company, even without the logo or brand name on the image.
Should you need help in making your Instagram known to IG users, don’t hesitate to contact Orlando’s best digital marketing agency, Tulumi, for a FREE consultation. Our social media marketing in Orlando can turn your brand’s social media accounts into platforms that drive engagement and sales.