Open houses, flyers, and email lists are sometimes not enough to create a buzz around a prime piece of property. As a real estate agent, you have to go beyond those marketing strategies. They might have been effective before, but with how competitive the market is, it’s time for you to add something else to your arsenal – Facebook.
Using Facebook for real estate makes sense. With its 2.7 billion active users, it’s the top social media platform around. People also spend an average of 35 minutes on it alone. Think of the potential! However, just creating a page isn’t enough. You must come up with a solid marketing strategy for your real estate business.
Why You Should Use Facebook for Real Estate
There are three main reasons why realtors should use Facebook – to develop awareness, build leads, and for better customer service.
High-value Facebook posts for real estate agents will help create awareness of their services. The simple act of liking, sharing, or commenting on a post will keep followers and your current clients engaged. It also provides an opportunity for other people to discover you. You can also use the platform’s advertising settings to target a specific audience.
Facebook can augment your customer service. You can respond to inquiries and resolve concerns quickly using this platform. It’s also a good way to keep in touch with past clients and maintain a positive relationship with them.
Tips to Effectively Use Facebook for Real Estate
Take Advantage of Its Targeting Options
Facebook is renowned for its extensive and detailed ad targeting options. But for you to make the most of it, you should have a clear idea of your demographic and your marketing goals. Once you have that fixed on your mind, you can start the target selection. For instance, you can target buyers based on their age, income, location, and even homeownership status.
Layering on these options will save you time and money. You don’t want to show your Facebook ads to a twenty-something who can’t afford the two-story house you’re selling. Conversely, if you have condo units located downtown, you want to target young or first-time home buyers.
Use Video to Show Them What They Can Have
Video marketing is a realtor’s not-so-secret weapon. Research shows that listings with accompanying videos had 403% more inquiries than those with just text and images. A video provides a realistic look into a home, and by pointing out interesting features and providing commentary, they will have a familiar and friendly face to connect with it.
Videos are less taxing since you don’t have to do the same spiel over and over. You can use the video as a presentation and present it as a 24/7 open house. If you can do a virtual walk-through of the property and rooms, then so much the better! Using actual footage can give the viewer a sense of ownership and entice them to consider investing.
Carousels Are Fun
The best realtor Facebook pages use carousel ads. This format is ideal for products and services that require a strong visual push. Think real estate agencies, design and construction companies, and artisans pushing their craft.
Carousel ads let you display several images. It’s similar to a catalog, so prospective buyers can scroll through property photos with ease. Each picture can also come with text, so you can include the information that clients need.
Stun Them with Perfect Imagery
There’s no better way to capture a homebuyer’s attention than through stunning visuals. It’s why you should invest in a professional photographer who can really bring out the property’s beauty. Top-quality photos convey a certain level of expertise on the part of the realtor. Good imagery can sell a lifestyle that will draw in buyers.
Build Your Rep with Testimonials
One strategy that will help you build trust with your audience and boost your reputation is to use testimonials. Let your customers do the convincing. Facebook has robust recommendations and rating system that’s easy to use. Seeing those five-star reviews and feedback from real people will go a long way in convincing your target market that you are the real deal.
You can also use these same testimonials in your ad copy. Aside from the stamp of approval, it provides a sense of authenticity and sincerity.
Did you like learning about how to use Facebook for real estate? Then you should also read these tips on what to promote on Facebook.
A Final Note
It’s a crime not to take advantage of social media. We at Tulumi Digital Marketing understand the power social media has and how to use it. We are a digital marketing agency based in Florida and Texas that can help develop your mobile and email marketing campaigns, design your website, and manage your online reputation. All you have to do is call us at (800) 481-1720 or drop us a line at hello@tulumi.com.
