A few more weeks to go and we’ll all be celebrating Father’s Day. The month of June doesn’t just signal that we’re already halfway in this year; it also signals that we’ll be celebrating a day where we give thanks to fathers all around the world.
Like other annual holidays, Father’s Day presents a perfect opportunity to boost your sales. With these holidays, many consumers will be looking for ways to thank and celebrate their dads for everything they do. Many customers will be willing to part with their money in exchange for something special for dad.
Though we are in the midst of a pandemic, this time may be the perfect time to level up your digital marketing strategies since some may want to celebrate virtually. Take advantage of this holiday by providing the dad stuff that everyone will be on the lookout for.
With that in mind, here are some fun Father’s Day promo ideas you can use to maximize your sales this coming Father’s Day.
Give Away Virtual Gift Guides
Gift guides are perfect for buyers looking for something to give their dad but are finding it challenging to find the ideal gift. Why not send gift guides to your customers through email, or if you haven’t built an email listing yet, post your gift guides on social media.
Arrange your merchandise by category, like according to price range or according to usage. Not only will you give clueless buyers gift ideas, but you’ll also be able to market several lines of your merchandise. These virtual gift guides can also be an excellent way for you to build an email listing by asking for their email before or after viewing the gift guide.
Sell Limited-Edition Dad Gifts With Humor
One main advantage of annual celebrations is that you can sell limited-edition merch that’s only available once a year. When a buyer is given limited time to purchase something, it pressures the buyer to take action immediately. Otherwise, they’ll have to wait for a whole year to get the product.
Take advantage of the potential themes of the celebration. In this case, for Father’s Day, focus on dad jokes to add humor and fun to your marketing campaigns. Buyers respond well with humor that they can relate with, especially if it reminds them of their old man. Put dad jokes on limited-edition T-shirts, baseball caps, mugs, or anything that dads often use. Sell them or give them away as prizes to online Father’s Day contests.
Create Gift Baskets
This Father’s Day is an opportunity for you to sell even your slow-moving merchandise. One way to do this is to create gift baskets. Gift baskets are one of the popular items during holidays. Since they’re already arranged in a fancy way, there will be less effort from the buyer. You can use attractive baskets or boxes that will catch the eyes of buyers and impress the one who’ll receive the gift at the same time.
Pair your slow-moving items with your best-selling merchandise and arrange them in gift baskets or boxes. Examples of gift baskets for dads are hygiene items and toiletries or a set of handkerchiefs, ties, and socks. You can also group items that aren’t the typical Father’s Day gifts and create unique categories for them that will suit your line of business.
Personality Tests Made Especially for Dads
Make your Father’s Day digital marketing campaign more fun and engaging by asking buyers to answer personality tests for their dads. Ask buyers to answer some questions about their dads and show them the final results where their dads’ personalities would sync well with some of your products that they can try.
Develop a theme for the personality test that’s in line with your business, like “Which superhero is your dad?” then connect the superhero’s personality with some of your merchandise to give buyers some ideas or encourage them to buy.
Holiday celebrations for businesses may be hectic and chaotic compared to ordinary days of the year. But these annual holidays are the perfect opportunities for your business to earn twice or thrice as much as you would make on an ordinary day. Don’t waste the opportunity, especially this coming Father’s Day. Almost everyone will be more than willing to spend for their dads.
Did some of the ideas above tickle your fancy? Would you like to utilize them? Call us now at (800) 481-1720, and let us help you get started. Tulumi is one of the leading digital marketing agencies in Orlando. Get in touch with us now!