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How to Grow Your Brand With Social Media Contests

Who doesn’t want to win free stuff in contests? Even just the thrill of winning makes everyone excited.  In business, contests are one of the best tricks to increase engagement, site traffic, and conversion

It’s an effective marketing strategy that boosts brand awareness, increases followers, and promotes brand loyalty. The good news is, it’s not difficult to run contests these days. You can easily run a contest on your social media page. 

Before you get too excited though, there are specific strategies you need to follow to make the contest worthy of the investment. Here are some things you can do to pull off a successful social media contest.

1. Set a Goal

First thing’s first, you need to set a goal to make sure the contest you’ll be running has a sense of direction and purpose. This means establishing metrics to gauge the key performance indicators (KPIs) or the overall success of your contest. 

When setting goals, make them realistic, specific, attainable, measurable, timely, and relevant. While contests are a way of accomplishing a lot of things for your business, be sure to focus on the most important goals, including ROI.  Consider the number of prizes, promotional cost, and customer base along with other paid services you need. 

Quick tip! Keep the mechanics simple! Complicated rules will only discourage people from joining the contest and may even prevent you from getting the engagement you want.

2. Choose Worthy Prizes 

To get your target audience on board, lure them with prizes worthy of their time and effort.  Part of your goals is not just drawing the maximum number of entrants, but, ultimately converting as many of them as possible. 

Here are some cool prizes you can give out: 

  • Your products or services
  • Vouchers to purchase your products or services
  • Generous discounts to your products or services 
  • Products relevant to your brand
  • Free subscriptions with a corresponding duration
  • Tickets
  • Hotel or resort stays
  • Cash

If you’ve chosen the ideal prize for your contest, proceed with determining your ‘hook.’ Will your contest sell out based on the prizes you’re giving? Since not all brands have the budget for fancy prizes, take advantage of your current resources. 

3. Structure Your Contest Based on Your Chosen Social Networking Platform

You have to determine what social media platforms you will be using to run the contest. Only allow people to join if they use the same social network as yours. This will be easy for you to structure the contest based on the rules of that social network. 

When writing the mechanics, it should be as simple as sharing, liking, or retweeting a post. This won’t just boost the number of entries, but also increase brand awareness. To increase participation, use the features available in social media networks such as like, comment, react, tag, or repost.

Here are the most popular contests you can run: 

  • Like, share, retweet, or comment
  • Video contest
  • Photo contest
  • Sweepstakes
  • Raffles
  • Caption contest 

Bear in mind that these are different types of contests. So, make sure you have the precise and appropriate guidelines for each contest to avoid confusion among the entrants.

4. Determine the Duration of Your Contest

The longer the duration of the contest, the higher the risk that people will lose their urgency and excitement to join. Thus, the duration of your contest should rely on the value of the prizes at stake. The bigger the prize, the longer the duration you can put in place. If you have smaller prizes at stake, it should only last for a couple of days. 

Also, there’s no need for you to run monthly or weekly contests. Make it seasonal so followers would feel the need to join as it only happens rarely. You can run a contest on Halloween, Black Friday, or Christmas to keep up with the trend and help increase your brand engagement.

5. Familiarize each Social Network’s Contest Rules 

You must fully understand the different contest rules and regulations of each social network. This is to prevent any legal constraints along the way, especially if someone might want to dispute your contest mechanics. Breaking their rules will result in harsh punishment. Take a look at the contest rules and regulations of Facebook, Twitter, and Instagram.

6. Promote the Contest To as Many People as You Can

Remember the goal of running a contest? You need to reach as many people as you can for engagement and conversion. Spread the word first to your loyal followers and customers. Then, create eye-catching graphics or visuals along with a brief copy to hype your contest. Make sure that your copy describes the exclusivity and the benefits of the prizes at stake. Compose clear and concise mechanics along with terms and conditions that are easy to read. Also, if you have an extra budget, run a paid promotion to make sure you reach your target audience.

Final Thoughts

Social networking contests are a powerful strategy that you can easily harness to promote your brand. With these tips we provided, we hope you’re now equipped with the knowledge to get started. 

But if you’re still having doubts about running a contest, we’re here to the rescue. Tulumi Digital Marketing knows where to hit the best spot to promote your contest and gain the maximum number of entrants. Let’s fuel up your campaigns today!

Deb Wallace | CEO | Digital Marketing Services | Tulumi Digital Marketing

Deb Wallace


Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.


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