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Tips For Choosing Which Posts To Promote on Instagram

All of us want our brand to be seen by everyone and eventually grow to a notable following of loyal customers. Incidentally, Instagram has everything you need post to promote and grow your brand. 

Currently, Instagram has a billion users worldwide ranking second behind Facebook. So, it’s not surprising that a lot of brands, big or small have their Instagram accounts set up to interact with the community and do business. 

However, people will only notice your brand depending on your posts. So, everything that’s happening to your Instagram relies on the content you share. 

Choosing the right post will effortlessly make its way to consumers without pitching hard on sales. But, Instagram is completely different from Facebook. This is a photo-centric social networking platform. This means it has fewer features than Facebook’s multifaceted platform. With that in mind, you need to choose posts that will stand out. 

You don’t need to worry if you’re new to Instagram because most of its features and optimizations are pretty to utilize. There are also tons of ways to capture the attention of its users. To help you out, here are the most important tips you need to follow when choosing the content you post on Instagram. 

Let’s get started with Posts To Promote on Instagram! 

Visually Appealing 

Like the adage says “A picture is worth a thousand words”, you should take full advantage of it because it’s real. We make decisions and choose things based on what we see. So, first and foremost, you need to choose good photos if you want to promote your Instagram page. 

Since Instagram is a photo-centric platform, it usually rewards those nice photos. Be mindful of the photos you’re posting. Make sure it’s relevant to your brand. So, focus on posting what your brand offers and might as well follow this guide to take good-quality photos. Be sure you post beautiful photos as 70% of consumers weigh more with their purchasing decisions based on what they see. 

Properly Sized

There’s no problem cropping the photos you post on Instagram, but make sure you always choose the ones that are professionally sized. This is to avoid any awkward angles and blurry resolution that will certainly affect your brand’s reputation. So, it’s important to apply some pro techniques to make it look perfect. 

Instagram’s default format is a square frame with 612×612 pixels. So, choose a square-shaped photo so there’s no element lost when it’s cropped out to Instagram’s default format. 

Of course, the photo needs to be high-resolution so that you can preserve the image’s overall quality. To preserve the quality of the photo, set it to 1024×1024 pixels on Photoshop or any online photo editing tools. Or perhaps, use Instagram’s photo editors and follow these tips

Unique Lifestyle Photos 

If you want to capture your brand’s unique culture and promote it, you need to choose lifestyle photos. But what’s a lifestyle photo in the first place? It’s a genre in photography that focuses on artistically capturing real-life portraits of people. It’s the art of visualizing the stories of people’s daily lives. 

It’s a great marketing tool because your followers can easily reflect or connect on the photo depending on the message you’re trying to deliver. So, aside from the usual products or services you offer, try choosing photos of people utilizing it and applying it to their everyday lives. 

Take a look at these samples from Pinterest

Promotions or Announcements 

Also, it’s very enticing to offer new promotions and announcements to your followers. So, it’s also ideal to post that enables you to promote or tell something to everyone following your Instagram page. Aside from drawing more people to follow your page, this will surely create engagement between your brand and your followers. 

To do this, you need to choose a post that uses text overlay so that you can add captions and add more artsy designs for a more stylish look. This is crucial especially if you want to promote discounts and sales. You can also use text overlay for announcements from your brand. 

Here’s how Instagram wants you to make announcements

Geo-tagged Photos & Videos

Instagram posts that are geo-tagged are very useful to let your followers know where your physical store or office is located at. This is also very important if you’re trying to promote an event. 

This enables your attendees to pinpoint the venue’s exact location and not rely on the address you provided. Geo-tagging your photos and videos are pretty easy to do on Instagram. It’s a common feature that you can add before you publish your post. 

Hash-tagged Photos & Videos 

To prevent your content from drowning on the bottom of the newsfeed quickly, you must post them with hashtags. This is the best way to increase the visibility of your posts on Instagram. It will make your posts visible to your target audiences and communities. It will also virtually make your posts discoverable in longer periods. Before you make hashtags though, make sure you use relevant keywords to your brand and trendy keywords. 

There’s no limit to putting hashtags making it a great technique to increase your posts’ visibility. However, don’t flood it with hashtags, three or four are enough. More than that is already an eyesore and looks forcibly hashtagged for the sake of publicity. Use a combination of specific tags, big-hit tags along with your hashtag. Or perhaps, check out this guide on how to find the best hashtag for your post. 

Appealing & Active Captions 

Your photos and videos may look like a masterpiece, but what about their captions? Without appealing and active captions, your photos and videos lack their self-representation. It means that your Instagram posts won’t get enough engagement and likes from your followers. 

So, you need to compose a 200-character caption that sounds inviting and active. Assuming that your photos and videos speak for themselves, you don’t need to write a descriptive caption. Instead, make your captions unique that subtly tell a story while inserting call-to-action, in the end, to make it appear inviting. 

Motivational Quotes & Messages

As you’ve noticed several Instagram pages are dedicated to posting motivational quotes and messages. This kind of post is hands down engaging and appealing to anyone who uses Instagram. The main purpose of these pages isn’t to sell something, but to inspire people. 

So, why not post something like this on your page regularly? Aside from spreading good vibes to your followers, it also creates an impression that your brand is something to look up to. Just make sure when you’re posting quotes and messages to credit the person who said it. Here are some samples to inspire you. 

Post IGTV Videos 

Last, but not least, Instagram’s best feature recently is the IGTV that lets you post videos longer than 10-minutes on your page. IGTV is a combination of your Instagram story and YouTube videos that are in vertical format. This enables you to provide your followers with different types of videos to promote your brand. 

You can choose from different types of videos such as teasers, time-lapse, stop-motion videos, explainers, user-generated, and talking head videos. Just like the rest of the other posts, make sure it’s relevant to your brand, fun, informative, and creative. 

Final Thoughts

Now that you’ve read our post, there are no excuses for you not nailing a viral post on Instagram! The ideas and tips we’ve provided are surefire effective that is proven over and over again

So, have you started posting photos and videos using our tips? If you need more pro tips or assistance on your social media marketing, just reach out to Tulumi Digital Marketing. We’ll be waiting for you!

Deb Wallace | CEO | Digital Marketing Services | Tulumi Digital Marketing

Deb Wallace


Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.


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