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How to Promote Your Business Through Webinars

Webinars have gained popularity and credibility in the world of digital marketing. It’s one of the best ways to engage and promote your business to your audience. Webinars aren’t just great in generating new leads, but also a reputable platform that earns trust and builds relationships. 

If you’re planning to promote something from your business these coming days, hosting a webinar can be your go-to strategy. However, not all of us are familiar with how this works. So we’ve gathered the best ideas to help you set-up a successful webinar. 

Utilize the Right Technology

Webinars should be free from any interruptions since it defeats the purpose of convenience. So, you need to utilize the right technology for a smoother interaction and clearer communication between you and the audience. Otherwise, this will affect your brand negatively. 

The most common problems when conducting a webinar are: 

  • Unstable internet connection
  • Slow computer performance
  • Poor-quality camera
  • Poor-quality audio
  • Buggy applications/software

To avoid this, try conducting a test run using your current hardware and software to identify possible problems that may happen in the middle of your webinar. 

You might also want to invest in high-quality technology like a stand-alone microphone and an HD webcam. It’s also best to get the most reputable webinar software available like Demio, WebinarNinja, or JetWebinar. Lastly, make sure you have a stable and fast internet connection. 

Come up With Interesting Topics

The reason why you’re conducting a webinar is you want to share something with your audience. So, the most essential element of your webinar is the topic. If it’s about your brand, product, or service, you must focus on topics that offer solutions to your target audience. Of course, the topics must be relevant to your business. Otherwise, the entire webinar is misleading. 

Here are some tips to help you come up with interesting topics: 

  • Utilize keyword search volume
  • Get ideas from the highest searched keyword relevant to your business
  • Determine the common concerns of your target audience

Promote & Invite the Right Audience 

Your webinar is completely useless if the attendees aren’t your target audience. Creating a webinar for the sake of publicity and promoting it to the wrong audience is a waste of resources and time. Make sure that the audiences you’re trying to invite to your webinar are interested in your brand. You may retarget those who have already bought your product or booked your service in the past or people who sent their inquiries.  

To promote your webinar, here are some surefire ways you can follow: 

  • Post on different social media platforms
  • Create blog articles
  • Partner with an influencer
  • Utilize paid social ads
  • Promote it on your newsletters
  • Send it to your email list
  • List it on webinar sites
  • Make short promo videos

Create a Landing Page

Creating a landing page for your webinar is essential. This is where interested people can sign-up. When creating a landing page, make sure you create content that mentions your target audience’s needs and wants.

Don’t forget to attach a compelling image and video for a more convincing appeal. And of course, create a catchy title to summarize your webinar’s agenda. To add excitement, you can also include a countdown timer. 

Get Your Sales Team Involved

When it comes to customer insights, your sales team has tons of useful information essential to your webinar’s success. They can invite their leads & prospects to attend your webinar. They can also join you during the webinar to answer any questions from the attendees with ease. 

Never Forget To Send Multiple Reminders

You should not be too complacent once enough people have signed up for your webinar. Oftentimes, they have other more important things in mind than your webinar. They might even forget that they’ve signed up for it. The best way to ensure their attendance is to send 3 email reminders: 

  • 1 email a week before 
  • 1 email a day before 
  • 1 email on the day 

Prioritize Your Existing Customers/Audience

If not for your loyal customers, your business won’t be there thriving and conducting a webinar. For sure, your existing customers or audience are also longing to learn something new from your brand. Continuously providing value to your customers keeps their interest and cultivates strong engagement. 

Don’t Forget To Interact With Your Audience

Nobody likes a webinar that lasts two to three hours where nothing else happens but one or two persons talking in front of the screen. This will just affect your business’s image. You must capture your audiences’ attention by interacting with them. Prepare colorful and informative visuals like pictures, videos, and infographics that detail the webinar’s topic. Set a considerable amount of time for your audience to express their opinions or perhaps ask questions from the panel. 

It’s also ideal to tap experts relevant to your webinar’s topic as speakers. This will keep the conversation interesting and engaging. 

Final Thoughts

To wrap up, webinars are effective in gaining more interest in your business from your target audience. This also increases brand awareness and yields positive results eventually. If you need a more expert approach to planning a webinar, you can always approach the best digital marketing agency in Florida, Tulumi.

Deb Wallace | CEO | Digital Marketing Services | Tulumi Digital Marketing

Deb Wallace


Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.


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