Want to tap into the power of Instagram marketing for your brand? Since its creation in 2010, Instagram has steadily grown into one of the leading social networking sites in the world. But it wasn’t until a few years later that it truly became a marketing powerhouse trusted by millions of brands.
If you’re looking to market on the platform, don’t worry, you’re not late to the party. However, there are a few things you should know about the marketing and paid advertising process to avoid wasting precious dollars on campaigns that don’t yield tangible results.
In this article, we’ll talk about: Instagram ads, how to get started with ads, and how to maximize their full potential. We’ll also tackle tips and tricks used by Instagram marketers today. Let’s start!
Instagram Marketing Overview
Instagram is a popular social networking site that caters to a different target audience than its parent company, Facebook. On Instagram, everything is visual. Therefore, visual advertising on Instagram is more effective and feasible because photos and videos are the main media you see there.
Using Instagram ads is one way to penetrate the users of this social media. However, using ads on Instagram is not simple. There are specific parameters that you need to provide. And most importantly, you have to post high-quality ads if you want your ad campaign to work. Even if you have invested in Instagram marketing, the quality of your ads still dictates the result of your ad campaign.
1) Use a Business Profile
A business profile is like a rabbit hole to Wonderland. If you don’t have one, you can’t use Instagram ads. However, fret not. It’s easy to create a business profile. First, go to your existing personal account. Next, head to Settings and click “Switch to Business Profile.” Once you’ve activated your business profile, your account will change.
Having an Instagram business profile enables you to use Instagram ads. It also gives you performance tracking features called Insights, wherein you’ll see real-time stats about your posts like the number of views, number of impressions, engagements, and a lot more. You may find this article useful too: Getting Your Business Started On Instagram
2) Maximize Instagram’s Free Features
Everything doesn’t need to be purchased. Sometimes, the tools that you need are free, just like Instagram’s analytic tool Insights. When you switch to a business account, Instagram won’t charge you for its analytical tools. You’ll even get additional free features like a contact button for customers who want to reach out.
Also, don’t forget your story editor. You can design eye candy posts or stories by simply manipulating the functionalities of the story editor.
3) Work on Your Ads Too
As stated earlier, the size of your advertising budget doesn’t equate to success. Again and again, ad quality is king. If your ads are poorly crafted, you can consider them as wasted money. That’s why you should commit to ad quality first before allocating funds to your ad budget. Always remember that Instagram is about aesthetics.
When you purchase Instagram ads, use aesthetics that people want to see. In other words, careful planning and brainstorming are a must when crafting ads.
4) Choose the Best Place to Show Your Ads
On Instagram, you can put ads on stories or the feed. When placing sponsored ads, the content must be engaging both word and medium. The medium can be a photo, video, dynamic or carousel ads (photo and videos), stories, or stories canvas.
Knowing the best place to put your ads can be the key to advertising success. For example, posting behind-the-scenes reels on Stories can give your products or services a different taste. Such videos wouldn’t work on a regular post.
5) Hire a Marketing Professional for Better Results
It is indeed daunting to learn Instagram advertising, especially if you’re a business start-up with a limited workforce. That’s why it’s advisable to hire marketing experts to do the job for you. Well, don’t even try to search on Google now. Tulumi Digital Marketing is capable of handling your Instagram advertising.
Leverage Instagram Marketing with Tulumi Today!
Tulumi is the leading marketing agency in Orlando. Our clients trust us to provide quality social media marketing services and deliver tangible results. We are proud to say that we have lived up to their expectations. Let’s work on your Instagram marketing today. Contact us to get started.