Does your company have a social media account? You’re missing out on crucial leads if you don’t have one or are not posting on those platforms. Businesses today need a sound social media marketing strategy to remain competitive.
What is social media marketing (SMM)? SMM refers to the use of various social media platforms to reach and connect to your audience. It’s a good way for you to build your brand, drive traffic to your website, and boost sales.
Instagram is one of the best social media platforms to use for business. This media-sharing site has over a billion monthly users. Its focus on visuals makes it a great way for companies to display their products through ads. It has an average of 60 million uploads daily.
Instagram users give 1.6 billion “likes” every day. Meanwhile, 70% of hashtags are from different brands. If that doesn’t convince you to join the Instagram bandwagon, then nothing will.
If you want a slice of this marketing pie, the first thing you need to do is to have an Instagram business account. There are several advantages to this. For example, you can have a contact button straight to your website. You also have access to its superb analytics tool — Insights.
Once you have an Instagram account, you can start coming up with a plan. Here are some tried and tested Instagram marketing tips to consider.
Know Your Purpose
You can’t create an effective marketing strategy on Instagram if you don’t know your purpose. Are you there to build a community? Do you want to raise awareness for your brand? Are you looking to generate leads?
Your purpose will determine your strategy. If your goal is to move your products, then your posts should showcase what you’re selling. It should also encourage people to check them out. If you’re more into building a community, then you can feature your followers. You can also highlight events or experiences relevant to your group.
Take Advantage of Instagram Tools
One of the first things you should learn is how to wield the information you get from Insights. This analytics tool lets you see valuable data like impressions and engagement. It even provides a detailed breakdown of your followers’ demographics, allowing you to see their age, gender, active hours, or location. The best thing about Insights is its sheer accuracy. You can see what your top posts for the week are and the number of impressions you’ve earned.
Using Insights makes it easier to determine how users are engaging with your content, and it allows you to adjust your post to ensure the most engagement.
Get Creative with Content
The platform offers so many content options that it’s hard to choose which one to use. Luckily, you can use it all.
One of the best Instagram marketing tips you should follow is the selection of the right imagery. After all, this is the soul of Instagram. Choose striking photos, whether due to the color scheme or the setting. If you can establish a trademark palette for your feed, then do so. Don’t limit yourself to places and objects. Showcase people as well, whether they’re your followers or your team.
Video content is a goldmine on Instagram. To mine it, you don’t even need to be a professional; you only need to shoot some short clips on your phone. Use third-party apps to create Vine-style or time-lapse videos. Memes are also a great way to inspire or have fun with your followers.
Collaboration Works Wonders
You can reach more prospects on Instagram with an influencer. This is a person who “influences” people’s purchasing decisions. They help people by using their reputed expertise in a certain niche. Influencers have followers ranging from tens of thousands to millions, and they all have gained their trust.
You can get your company name in front of all those consumers with the right influencer, but you must identify the best one for your product. They should be someone whose audience needs what you have to offer. One Instagram post with this person will open your brand to thousands of new leads. Your brand will go a long way when you cultivate relationships with several.
Choose the Best Times to Post
One of the more sensible Instagram marketing tips is knowing when to share content. You should also know how often you should post. You want to post often to maintain your audience’s interest and hook some new leads. What you don’t want is to overdo things because people will get tired of seeing your posts.
According to some research, you can get optimal results if you post on Mondays and Thursdays, but Wednesdays are good days as well. Try scheduling your ads to go live any time around 8-9 a.m. If you can, 2 a.m. is also a great time to post. Don’t post anything on Sundays.
But these times might not work for you. After all, target markets differ per brand. It’s best if you check Insights to find out when your audience is most active. Schedule your posts based on Insight data. Don’t go overboard with the amount, though. One or two posts a day is enough. If you want to share more, the platform’s carousel feature is your best option.
Were you able to learn new Instagram marketing tips? Great! Then you’ll find this post on the dos and don’ts of social media marketing helpful too.
One More Thing
Getting your brand out there is easy with Tulumi Digital Marketing. We are a full-service marketing agency based in Florida, and we specialize in website design and management. We also do social media marketing, payments processing, and reputation management. Let our experts help you generate leads and improve your sales. Call us at (800) 481-1720 or drop us a line at [email protected]