Marketing a brand can be challenging. It’s even more difficult now with the limitations and changes brought about by the pandemic. One of the best ways to keep up with your competitors is by creating TikTok ads that convert.
Marketing in the Time of Covid
One report stated that companies have had to overcome a lot of obstacles since COVID. It also mentioned that social media marketing could be the key to remaining relevant.
What is social media marketing? This strategy uses different social media platforms to reach your audience. Social media can do wonders in building your brand and increasing sales. Facebook, Instagram, and Pinterest are among the top social media platforms today.
TikTok is set to join that illustrious club. The Chinese-owned company already has 689 million monthly users worldwide. It has surpassed Snapchat and Twitter’s numbers. If you’re wondering how to get traffic to your website fast, then TikTok should be one of your top strategies.
What Is TikTok?
TikTok is a social media app that lets users create, share, and watch videos made using smartphones. The videos only last for 15 seconds. They’re personalized using filters and stickers. Creators can also collaborate with other people in different locations.
TikTok appeared on the scene in 2016. It’s owned by ByteDance, a Chinese startup. The company chose the name to emphasize its use of short-format videos. Music became one of the app’s main elements when it acquired its rival app Musical.ly in 2017.
Types of Tiktok Ads
TikTok ads are still new. The company only launched the feature in 2019. The huge brands that tried it soon realized how effective the channel is at converting sales.
There are several types of TikTok ad formats you can use –
- In-Feed. This ad will appear on the user’s “For You” page. It lasts from nine to fifteen seconds and is the most affordable format.
- Brand Takeover. The user will see this ad when they open the app. The ad “takes over” the screen for a few seconds. It’s very effective in securing millions of impressions but quite expensive. The limit is one ad per day.
- TopView. It’s a format like the Brand Takeover. But it won’t appear at once. The advertisement will appear five seconds after the user opens TikTok. The ad can run for 60 seconds. It’s full-screen and comes with sound. It also has auto-play and links to both external and internal pages.
- Hashtag Challenge. You can collaborate with TikTok’s marketing team to develop a hashtag challenge. The hashtag will use your brand. Meanwhile, users will share their created content as part of the challenge. They’ll also have to use your hashtag. One challenge will run for about six days.
- Branded Effects. This format lets you create customized filters, stickers, etc. It runs for one month and costs about $45,000.
How to Create Effective TikTok Ads
TikTok can be what your company needs to reach new heights. Here are the steps to creating TikTok ads that convert:
- Set up a Good Ads Manager Account
The first thing you need to do is sign up for a business account. You can do this by going to your Profile. Once you activate your account, you should register for an Ads Manager Account. You need this to develop and run ads.
An Ads manager account gives you access to your dashboard. It’s where you can see how your campaign is progressing. This is also where you’ll lay the foundation of your campaign. You’ll set your objectives (ex. drive traffic to the website, install your app) and budget on this account. It’s also where you’ll determine your ad format. Study each one to know which will fit your need. For instance, in-feed ads are good for boosting sales.
- Choose Your Visuals
You want to start your ad with an image that gives a high impact. Try to discover what will engage your audience. It could be something shocking or memorable.
- Keep Vertical in Mind
TikTok follows your phone’s vertical orientation. The best way to make all your videos look as natural as possible is to make vertical videos. This will ensure the alignment of the ad complements the specs provided by the channel. It will also maximize brand and user experience.
- Don’t Forget the Music
TikTok is a musical platform at heart. After all, it did incorporate the best aspects of Musical.ly. All videos play with the sound “on.” Make sure you match your videos with the best music for it. You’re guaranteed greater reaction and engagement. You’ll do well to consider the top songs your audience is listening to and use them.
- Take Advantage of Trends
Make use of the latest trends to push your message further. Is there a new dance craze? Adapt it to your message. Remember the Ice Bucket Challenge? That was a sterling example of raising awareness through a viral challenge. You can use something similar. Pair it with a great hashtag and a catchy tune, and you’ll have a winning ad.
- Use Different Content Styles
You can attract a large audience if you showcase your brands in unique ways. It is best practice to have a new ad every week on this media channel. Plus, using different video styles will help you refine your marketing strategy.
Do you learn enough to create a compelling TikTok ad? Then you should also read this post about Twitter ads.
Reach New Marketing Heights
The right marketing strategy will do wonders for your brand. Tulumi Digital Marketing can make sure that happens. We are a full-service digital marketing firm based in Florida. Our goal is to help you get more customers and be a successful business.
Our services include social media marketing and website development. We are also one of the best reputation management companies around. You can get in touch with us at (800) 481-1720 or at hello@tulumi.com.
