Around 64% of the consumers click on Google ads when they look for items online. By 2021, you can expect that global digital ad spend will grow over $375 billion. These stats are according to a marketing study. You see, more and more buyers look for products online as they search for specific attributes and brands.
To reach their target audience, tech-savvy marketers are using the internet. You might have seen new websites, social networks, and online channels appearing daily. And there seems to be no stopping.
Why do marketers prefer advertising online? Online advertising offers high control over the marketing process and stages. Moreover, the trend of consumer behavior is different from before. Nowadays, more than 50% of smartphone users order new brands or products. This is while searching for it online.
You will find that mobile ad campaigns have become five times more effective compared to traditional methods. Digital video ads also increased by 25% y-o-y. And 86% of the marketers make use of video content to target customers in a short duration.
What Is Social Media Marketing?
What is social media marketing? This term refers to the use of social media and social networks. Marketers use them for marketing a company’s products and services. It gives the best reputation management companies a way to engage with customers.
Social media marketing helps reach existing and new customers. It also allows companies to promote their desired culture, mission, or tone. It has purpose-built data analytics tools too. It will enable marketers to track the success of their efforts as well.
Benefits of Advertising Online
You will find that online advertising has several advantages over traditional advertising media. Advertising online allows business owners to send relevant messages to their customers. And it is at a fraction of the cost.
Read on to learn the benefits of advertising online.
- Cost-efficient
Cost efficiency, which is a benefit of advertising online, is essential for marketers. Online advertising is much more affordable compared with other traditional advertising methods. You have complete control over the way to spend money on online advertisements.
Yes, finding time to create and manage Google Ads can be tricky. But there are also several benefits of advertising. You can determine how much to spend and pay when a person clicks on the ad.
What’s more, if you are on a tight budget, you can still access a wide audience. You can even stretch your marketing dollar further.
- Target market
Traditional media offer no way to hone in on your target market. You will be spending your budget on showering your ad over as many people as possible. At the same time, you will hope that a few will see your message and act.
But in online advertising, you will have more control. The target market, which is a benefit of advertising online, is easier to reach. That’s because there are websites, such as Facebook and Google, that can tell you who to target.
These websites base their target on the profiles and search history of their users. Online advertising also allows you to target key messages to people who are most likely to buy.
- Target keywords
You will find that Google Ads offers excellent ways to reach new buyers online. The ads platform allows a person to get specific keywords. Target keywords, which is a benefit of advertising online, are essential in marketing. These can help to target a precise audience. Several advertisers prefer to have an automated system to target keywords. Google now offers simplified ways to get the best keywords.
- Data
Did you know that online marketing is easier to measure and quantify? That’s because it has an online analytics tool, which is a benefit of advertising online. Online analytics tools help show what’s working for you and what’s not. It also allows further targeting of your marketing spend. Online advertising provides you with priceless data on what your customer looks like. This allows you to target your advertising to your most lucrative audiences.
How Does Facebook Advertising Work?
One of the most effective social media advertising is Facebook advertising. Do you want to run successful Facebook advertising? You need to know the benefits of Facebook advertising. You should also learn “how does Facebook advertising work” as well.
The following are the factors to consider when you make a Facebook ad:
- Targeting
Narrow down your target market if you want successful Facebook advertising. You can do that by basing it on gender, age, demographics, preferences, among others.
- Placement
Facebook Ads appear on the social media’s news feed. But you can also choose Marketplace, Messenger Inbox, and Audience Network.
- Bidding
Facebook operates a real-time digital auction. But Facebook auctions check an ad based on its competitive and intrinsic value. Have you placed a bid on the placement? Facebook’s algorithm will determine if your ad’s relevance is better than your competitors.
- Budget
How much are you willing to spend on your Facebook ad campaign? As such, you should be meticulous about the budget you set aside for your ad campaign.
- Ads Schedule
Don’t forget to choose relevant images for your ads. You should avoid relying on stock photos. You can also create a marketing ad that will catch your target audience’s attention.
Are you looking for a new marketing strategy for your business? You might want to consider advertising online. At Tulumi, your brand is in good hands.
We offer digital marketing solutions customized to your business. Give us a call at (800) 481-1720. Send us an email at hello@tulumi.com. We will answer any questions or queries you have. It’s time to make your vision a reality.
