As a business owner, one of your biggest concerns is how to get traffic to your website fast. While there are several avenues open to you, the best one would be through social media marketing.
What is social media marketing? It’s a type of internet marketing that uses different social media platforms to connect to your audience. It can also generate leads and close sales. You can do this by sharing photos, videos, texts, and other content.
Facebook remains the top social media platform with 2.6 billion users, but Pinterest is not doing too bad with its 291 million active monthly users.
Pinterest is fast becoming a platform for b2c brands. And with more than 291 million active users a month, you should be using the platform to market your brand.
Here are some Pinterest marketing strategies you should take note of:
Stamp Your Brand on Your Profile
You should first create a business account on Pinterest. This will ensure you have easy access to rich pins and detailed analytics. You should then create a brand using your profile to make it easier for people to recognize and associate it with your company.
The most effective way to create a brand is to be consistent with your profile picture. It can be your logo or a professional-looking headshot. Use the same photo for your blog posts, and your board covers should also match your brand. Don’t forget to choose a theme that matches your Pinterest profile too.
Produce Compelling Pins
Pins are the platform’s bread and butter. They must have a visual element as 85% of pinners focus on this over text. The image can be in the form of a video or photo, and the pin should also have the text and a link that directs people to the source (your website or blog). You can use existing content for your Pinterest account and take steps to turn it into a good pin.
There are several hallmarks of an effective pin. The first is the picture. Go for a vertical image with an aspect ratio of 2:3. Many Pinterest users check the platform on their mobile devices, so make sure the image isn’t cropped.
Your copy is the second critical element of your pin. It should be descriptive and compelling to make people want to read more. Add a headline to emphasize your message and make sure your logo is clear.
Pin Something Every Day
A consistent pinning schedule is one of the best Pinterest marketing strategies. Experts say a pin a day produces better results than creating and filling your board in one go. Being consistent in sharing content is the key to reaching more people.
Aside from your daily pins, you should also work on your seasonal content. Pinterest users are keen planners. They’re already looking for Halloween costume ideas towards the end of summer. By the time Thanksgiving rolls around, they’re already pinning holiday ideas. If you have seasonal content to share, start uploading those pins 30 to 45 days in advance.
Use Keywords and Hashtags
Pinterest is a search engine. Make sure it’s optimized as such. While it uses images in its search function, you can also use keywords and hashtags. They are still a critical part of the process, so choose them well.
Words like “recipes,” “ideas,” “goals,” “quotes” are some of the most searched terms. But don’t use them as-is. Adapt it to your needs. For instance, if you’re a lifestyle brand, “easy summer decor” or “ideas for fall” are good keywords to use.
Generic keywords are a death knell here. Millions of people use the same keyword. So you’ll struggle getting noticed if you don’t use descriptive words. Use your keywords as hashtags and put them in your descriptions and board names.
Spread Your Content to Other Platforms
Sharing pins on social media is the epitome of good Pinterest marketing strategies. Make sure you share pins on other social media networks. This will promote your account and increase your odds of more people following you.
You should claim your Pinterest account on Etsy, Instagram, and YouTube. This will ensure your followers and general audience know other ways to see your posts. It also has the added benefit of giving you access to vital analytics.
Link your Pinterest to your Google or Facebook account. It will make it easier to add and find people and share your content on these two top platforms.
Are you excited to try the Pinterest marketing strategies you learned? You should also read this post on the different types of digital marketing campaigns.
A Final Word
Never underestimate the power of Pinterest. The help of a reliable company like Tulumi Digital Marketing will give you an incredible boost. We are a full-service digital marketing agency dedicated to helping businesses grow.
Our marketing specialists are on hand to help you with your social media marketing. We also do paid marketing, website design, and reputation management. Drop us a line at hello@tulumi.com or call us at (800) 481-1720.
