The real estate industry is in a crisis as the pandemic wreaks havoc on everyone and the economy. Other issues are affecting the industry, but Covid has made them worse. Despite that, being a realtor remains one of the most rewarding occupations. But if you want to succeed today, you must strive to adapt to the fast-changing marketing ideologies.
Realtors can no longer rely solely on the traditional methods of selling a home. You must also embrace digital marketing as prospective homeowners now have a different approach to buying property. While a realtor is still a vital part of the process, buyers today have clear ideas on what they want in their home. They’re also doing a lot of online research before going to an open house.
If you want to remain relevant, you must study the various techniques and tools that can help your business. You can then develop your own take of the ultimate guide for real estate digital marketing.
Here are some strategies you should consider utilizing:
Make Your Website User-Friendly
Whether you’re an independent realtor or part of a group, you won’t succeed without a website. And not just any run-of-the-mill site, it has to be fast, optimized for different screens, professional-looking, and user friendly.
Speed is crucial for websites. You can lose customers if your site takes too long to load. The slowdown can be caused by photos, videos, and links, which are ironically essential if you want to catch a buyer’s interest. Unless you’re a professional web designer, don’t attempt to make your own site. It’s best to leave these to the experts. Your web designer will also ensure that your site is responsive and will look good in any format (smartphone, laptop, tablet).
People will also take you seriously if your website is professional-looking. This means the photos and videos are clear and tasteful, the links work, and there are no grammar mistakes. Make it user-friendly by integrating live chat features and simple appointment scheduling.
Develop Valuable and Compelling Blog Content
Blogs remain as relevant now as they did two decades ago. Having a blog on your website can help build your online reputation, but only if the content you share is interesting, valuable, and compelling.
You can use this platform to educate people on real estate issues. For instance, you can write about what to look for when buying a house or share the year’s top design trends. Blogging about relevant and well-received topics gives you credibility. Readers will start to trust you and turn to you for their needs.
Use Video for Virtual Tours
If there is an ultimate guide for real estate digital marketing, it will include videos. It’s one of the most effective ways to get consumers’ attention. People also retain 95% of the message when it’s in video form.
Use video to conduct virtual tours, and you’ll quickly expand your client base. Make sure the tour is interactive and uses actual footage of the property. It will create a sense of ownership for the client. These tours can also be considered as a permanent open house. People can view it at any time of the day.
Host Webinars and Online Workshops
Webinars are also an excellent real estate marketing strategy. They’re easy to organize and make interactive. It also provides you with an opportunity to share your experiences and expertise. People will consider you an expert and rely on you when it comes to real estate matters.
You can also conduct online workshops to build your pool of prospects. You can help your audience by answering questions like “how do you buy a house?” Workshops are a good and straightforward way to engage consumers.
Expend Resources on SEO
Search engine optimization (SEO) is the best way to funnel leads to your website. The right SEO strategy can push your site and web pages to the top of search engine result pages (SERPs). But you need to dedicate time and effort to this practice since search engines regularly change their algorithms.
SEO is also more than keywords. While the right one can make a big difference in your ranking, it’s not the only thing to consider. There are also backlinks, meta descriptions, online directories, and other factors to consider.
Did you pick up something new from the article? Cool! Then you’ll like this post on promoting your business through webinars.
Before You Go…
Do you want to up your real estate game? We, at Tulumi Digital Marketing, can help you. We are a full-service media company specializing in digital marketing. You can rely on us to develop and manage your company’s marketing needs.