Running a plumbing business has its unique challenges. While other industries and markets can easily identify their specific audience, you, on the other hand, have a unique market.
Usually, your audience seeks emergency repair for broken pipes or needs regular maintenance.
To cater to your audience efficiently, you must create a set of digital marketing strategies. These strategies will both address the different types of audiences you have while remaining competitive.
Here’s our list of tips, tricks, and strategies you can follow to guide your plumbing business to success.
1. Start Claiming Your Google Business Listing
Google is the go-to place for people who want to find plumbers that can help them repair their broken pipes. If you want them to find you, you must establish your Google my Business listing. It’s practically easy; all you need to provide is your company name, address, and contact information.
2. Build Your Website
To beef up your presence online, a business website is essential for your plumbing services. This will not just help you become more visible, it’s also a good way to make your brand more credible.
An optimized website will increase your leads as well. With an easy-to-navigate site and strategically placed call-to-action buttons, your customers will come calling your number.
Here are some key elements to include in your plumbing website design:
- Professional-looking logo and company name
- Provide a unique and convincing selling point
- Your company’s phone number
- Your covered locations
- The plumbing services you provide
- Request form
- Licenses, accreditations, or awards
- Customer testimonials for vouching
3. Collect and Manage Your Online Reviews
According to studies, nearly a hundred percent of consumers base their decisions on reviews and recommendations they read online. Eighty percent of consumers also read more or less six positive reviews before they are convinced to do business with that company.
So if you have previous customers, ask them politely to leave good feedback. You may send them a link to your Google Business profile, social media, or your website.
4. Utilize Call-Only Online Ads
From a customer’s perspective, they have little to no time to find plumbing services online, worse to fill out a web request form. They are in urgent need of plumbing services to fix their problem. This means they want to speak to someone ASAP. If you’re planning to advertise your company, try to use call-only online ads.
This type of ad will appear on people’s mobile devices that offer them a click-to-call functionality directly to your phone number. It’s the simplest way to target your ad spend directly to an emergency call-out customer at the perfect time they require your service.
5. Setup a Facebook Page
Why choose Facebook? It’s because you have the freedom to create a professional-looking social media page on a platform that has 2.7-billion users. It also has the most conversion-friendly tools and features. On top of that, it’s free to use.
Aside from having a website and Google My Business listing, a Facebook page will strengthen your online presence.
6. Be an Educator With Your Content
Not everyone has comprehensive knowledge of plumbing since it’s a specialized industry. It would be helpful if your website contains helpful information, and is not full of marketing and sales content. By establishing your company as an expert in this field, your audience will trust you even more.
Content marketing is all about creating informative, interesting, and highly shareable content. You can create blog articles, videos, and infographics to educate your audience about your business.
7. Increase Lead Generation With Work Requests
A work request is very effective for research-phase customers. This type of customer doesn’t need your plumbing services urgently. They are those who will ask you tons of questions and will probably talk about their project to give you an idea of how to help them.
To win this customer, you need to create a quick and professional response to their requests. Add a work request on your website or social media page for more centralized customer relationship management. This gives you the flexibility to follow up, review, and close business dealings easier.
There you have it! You just learned our digital marketing tips, tricks, and strategies for plumbing services! We’re pretty sure that if these are utilized correctly, these will improve not just your online presence, but also generate more leads, drive traffic, and establish authority.
Just a tip, don’t rush in implementing these strategies. Instead, apply them one by one. Test to see which one works best.
If you need professional help to implement these strategies, you can always search for the Top Digital Marketing Companies and just the best one for your needs.
Our team at Tulumi is always ready to help you. You can also sign up for our newsletter to get weekly tips.