It’s a proven fact that social media is vital no matter what business you’re in, even in funeral homes and crematories. Although no one would want to avail of your services anytime soon, we know that death is inevitable. And when that happens, we’d want people to call your company first.
Brand recognition is essential and social media marketing makes it easy for you to do that. The problem is when you get stuck and just stop putting in the effort of creating social media posts that engage people.
We’ve got you covered! Here are 9 awesome social media post ideas for funeral homes!
Post your website blogs!
Blogs are used to help your website rank in search engines. But who says you can’t post them on social media too? Every time you write a new blog, be sure to share it on social media. It’s a good way to generate new traffic and promote your business. You can even re-share these blogs months or years after, as long as the content is relevant.
Share Healing Affirmations
Your company’s main goal is to support families through this tough time. One way to do that is by posting healing affirmations to help them cope with grief. Check out for Bible verses or positive quotes online and turn them into nice graphics you can post on your page.
Educate Your Audience
Help people understand the value of your services by posting educational content. Aside from blogs, you can come up with infographics, videos, and relevant stories so people know about your services and the current trends. This is also a good opportunity to talk about the importance of pre-need planning or other options like green burials and funeral personalization.
Don’t be afraid to share others’ work!
Follow pages that are relevant to your business and share them on your page. You don’t need to do all the content work. It’s perfectly fine to highlight other ideas from Youtube, Ted Talks, or some good articles you found on Google. Just don’t forget to give credit where credit is due.
Who says you can’t post memes?
It’s time to give a good laugh to your audience. Inject some fun in your social media posts by posting memes! They are relatable and highly shareable. It can be related to your business, the season (Christmas, Thanksgiving, Halloween, etc), or just anything you found online. There are in fact, a lot of hilarious funeral memes out there. Just filter out those ‘sensitive’ topics.
Be proud of your team!
Like any other service-related business, it’s great to celebrate your amazing staff and show them off on social media. Behind-the-scene photos are often the most liked posts on social so use this to your advantage. Families would surely enjoy getting to know your staff. Who knows? You may even hear some touching stories from your clients in the comments.
Post Tribute Walls and Obituary Information
In the old days, obituaries were found in newspapers. Today, we can use social media pages to invite families to contribute to a co-created memorial wall for their loved ones.
Memorial websites are gaining popularity these days as a way to pay respects to the dearly departed. It’s even more utilized now that social distancing and other protocols limit visitors in attending burials and funerals. With the family’s consent, you can also post obituary information to help them spread the word.
Prospect clients would want to know how good your service is and posting testimonials is a great way to do that. Some clients leave reviews on social media pages, you can highlight these posts by sharing them on your feed. If you have clients who sent kind words through text or private messages, you may ask their permission for you to share those on social media. Of course, don’t forget to show them your gratitude too for trusting your service.
Engage with your audience!
Engaging with your audience is just as important as posting on social media. Don’t forget to respond to comments so people feel valued. It also gives them the impression that you are present for them. You can also engage with your audience through posts by asking polls or questions. For example, you can ask them through your post to rank the most important part of a funeral (flowers, music, eulogy, etc).
Time to put these ideas into action!
We hope these ideas made you feel excited about planning your social media calendar. We understand how sometimes managing your social media page can feel overwhelming. However, with a plan in place, social media marketing is a smooth way to build your brand and connect with families. At any time you feel like it’s such a big task to tackle, you can always call Tulumi Digital Marketing Orlando for help. We can help you manage your social media and build a well-optimized website that complements your social media presence.