Spring is finally here, and with it, a bevy of opportunities to promote your brand and encourage buyers to flock to your business. After all, people are coming out of their homes to enjoy the sunshine, green grass, and flowers. Why not coax them to do some shopping in your store while they’re out and about?
At Tulumi, we’re always looking for ways to improve our clients’ digital marketing strategies. Here are our top picks for spring promotion ideas that your business can tap into and have your sales bloom this season.
1. Utilize User-Generated Content Like Photos and Videos
Winter days, where everybody is at home keeping warm, are finally over. Now that the sun is out and the flowers are in full bloom, people will likely spend more time outdoors. Ask your customers to share their favorite spring photos or videos they took, and then ask them to add your store’s official spring hashtag to the caption. Give an award to the most liked and shared photo or video to increase audience engagement.
The beauty of user-generated content is that your customers feel heard and involved with your brand. Their posts can also reach potential customers who are within their circle. Double your target audience’s engagement by giving them the power to choose the winner through voting.
2. Attract New Leads Through Spring Giveaways
Everybody loves free stuff. That’s why one way to generate leads is to award spring-themed giveaways to a few lucky customers after they’ve registered to your mailing list. Or you can create a registration form before they enter the contest and ask for their information that can help you make your marketing tools more specific and targeted.
It will be better if the giveaways to your contest are your store’s best-sellers so buyers who aren’t familiar with your brand can have an idea of how good your products or services are. Describe the prizes with enticing details and add a link at the bottom of the description that leads to similar or complementary products.
3. Do Some Spring Cleaning
A spring cleaning campaign isn’t just for cleaning services businesses. No matter what business type you have, you can do spring cleaning by putting your old inventory on sale. Invite current buyers and attract future customers into your store by holding a spring sale.
Spring cleaning doesn’t pertain to getting rid of old stocks that weren’t as profitable as you hoped. You can also apply the concept of spring cleaning to your marketing materials. Now is the best time to refresh your marketing materials by incorporating the vibrant colors of spring and nature for better aesthetics.
You can also upload new and sprightly Instagram photos for the season, change your Facebook cover photo, or revamp your website with Spring colors.
4. Host an Outdoor Spring Event
Nothing defines spring more than being outdoors. After being cooped up in our homes during the winter season, people will start looking for things to do outside to enjoy the sunshine with their family and friends. Restaurants and cafes can capitalize on the al fresco dining experience that they can provide. Retail stores can assemble a spring sale outside — on the sidewalk or the parking lot.
You can also collaborate with other businesses in your area to organize a spring outdoor event where buyers can shop, eat, and enjoy being outside. Snap some pictures of the event and post them on your social media platforms. Or live stream the event on social media to entice potential buyers to visit.
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The Bottom Line
Spring offers profit potential for your business since it’s the time when people go outside in flocks to enjoy the weather after the winter months. Preparing ahead and being creative during this season gives your business the advantage over your competitors.
Are you interested in implementing these spring promotion ideas for your business? Tulumi Digital Marketing is more than happy to help. Visit us at 16215 State Road 50 Suite 204 Clermont, FL 34711, or call us at (800) 481-1720 to get started.