Running a medical spa business is no easy job. Even more so now that social distancing is the order of the day. Additionally, the medspa industry is ever dynamic and every avenue for growth means an increase in competition too. It’s all too easy to fall behind and lose visibility, especially if you have no clear roadmap of what you want to achieve.
Having a good marketing strategy in place can help your medical spa even the odds and compete favorably. More importantly. It can help you maintain brand relevance, expand your online presence, and navigate your way in the new normal.
With that in mind, let’s look at how you can go about developing a winning medical spa marketing strategy.
Invest in your brand name
Every successful venture begins with the right name. And by right name, we mean an easily recognizable brand supported by the core values of innovation and excellent service. It takes just a few seconds for people to form an impression about a brand so it’s important to choose something memorable and interesting.
Optimize your business website
You simply cannot have an effective marketing strategy without a website. It is the first real step towards having and maintaining an online presence. But it’s not enough to just sign up for some cheap web design service and slap on a few design elements together.
An optimized website is fast, mobile responsive, and is designed to maximize conversions. People should be able to land on your website and find the information they need in as few clicks as possible. They should be able to contact you and book their spa appointments online without any hassles.
Focus on local SEO and other business listings
Foot traffic is the most important success metric in any medspa business. You could have thousands of online visitors, thousands of comments on your social media page, thousands of calls… But none of that matters if people are not actually visiting your spa and paying for a service.
Local SEO services Orlando is all about dominating your backyard by optimizing your Google My Business listing and optimizing for “near me” searches. It’s about becoming the go-to business in your local area whenever people need medspa services. If you can’t get foot traffic from the people in your neighborhood, it’s safe to say it would be a lot harder to get people who are living dozens of miles away.
Publish and share compelling content
Content marketing is the foundation of any successful online marketing strategy. How else would you educate your target audience about your brand and services? What’s more, Google and other online search engines love fresh, informative content. This means that the more engaging content you publish, the better your chances of ranking higher and driving quality traffic.
One important note about content marketing agency is that you should vary your publications. Infographics, graphic designs, short videos — these are all types of content too. Better yet, they are easier to grasp and are more engaging than text content. If you want to stand out from your competitors, leverage these content types.
Connect with prospects on social media
Your target audience is on social media and so should you. Social media marketing Orlando can be a bit tricky since most people don’t go on these social platforms for the primary aim of looking for something to buy.
Done properly, however, social media can become an effective bridge between your medical spa and your prospects. It can increase brand awareness, encourage user engagement, and build a community loyal to your brand. You can also use it to share promos, get feedback, and unlock new business opportunities.
Run paid ad campaigns
Investing in PPC services is one of the fastest ways to boost brand recognition and drive traffic. However, because the medspa niche is so competitive, it’s important to know how to use analytics-based search data to target the right crowd — people actively looking for medical spa services.
Ready to set up your medspa marketing strategy?
Forming an effective medspa marketing strategy doesn’t have to be a daunting, time-consuming task. Simply talk to us here at Tulumi Digital Marketing Agency Florida and we’ll develop a tailored marketing plan that addresses your most pressing business needs. Call us now at (407) 765-7297 to get started with FREE marketing consultation.