Blogs are as essential as websites for businesses today. A blog tells your story and lets the audience learn more about you. It keeps your followers updated about your brand and is also an excellent way of maintaining direct communication with them.
Maintaining a blog is challenging, though. You’ll need to spend a lot of time and effort crafting a good post. So why would you even write a guest blog?
What Is Guest Blogging?
Guest blogging is when a blogger writes an article that will be posted on another person’s blog. You’re considered a “guest author” when you submit a post for another blog. This practice is an invaluable instrument for building up your reputation. You can get your name or brand mentioned in a new market. Your article will also include backlinks to your website.
How long should a blog post be?
There are two schools of thought here. Some say that guest posts should be anywhere from 500 to 1,000 words. But others believe that it should be longer, like 2,500 words long. There’s data that indicates a longer form will give the page a better chance of ranking higher on Google.
Regardless of the length, your guest post should be on-topic, interesting, informative, and well-written if you want it to bring in the leads.
Top Reasons to Guest Blogging
- Build Relationships with Other Bloggers: What is guest blogging but a way to build positive relationships with fellow bloggers. It’s usually a win-win situation. Those new to blogging can learn from individuals who have more experience and get much-needed exposure. Meanwhile, the other party gets fresh and free content. However, not all sites accept guest bloggers. It’s up to you to verify and reach out to those who do.
- Raise Brand Awareness and Ranking: Guest blogging is also an excellent way to get your blog to rank higher in search engines and establish your credibility. Data shows that almost 63% of consumers find blogs with several authors more credible. Many established bloggers even say guest posting is one of the best marketing strategies you can use. Your best move will be to work with relevant bloggers who are amenable to backlinking to your blog in your guest post.
- Helps Establish Your Authority: It will take years to build up your blog to the point that readers will consider you the premier expert on a particular topic. But if you create well-researched, informative, and relevant guest posts on the websites of renowned brands, you’ll have an opportunity to get your voice and views heard by a larger audience. The goal is to whet the interest of this new demographic so that they’ll click on your bio and check out your site.
Steps on Writing an Effective Guest Post
Determine Your Goal
The first thing you should do is to set a goal. It should be attainable and measurable. For example, you want your post to give you more referral traffic or boost your search visibility. It’s also easier to select a topic to write about and where you want to publish it.
Pick Topics That Serve You
Your efforts into guest posting will be more successful if you focus on the content. Choose topics that will help achieve your goal, whether it’s to get more clients, generate leads, or improve your SEO performance.
Try mapping your planned content. Work on your objectives and time frame for doing it. Then select a topic that’s relevant to your niche and expertise. Look for the best keywords by using research tools like Ahrefs and SEMRush.
Look for Established and Reputable Blogs
Once you have your content planned out, start looking for the best blogs to publish your work. There are several ways to do this. You can use advanced search operators or a reverse image search. The latter entails using a photo of a popular blogger and using it to find sites they use for publishing. These sites will probably accept guest posts.
You can also use your competitor to lead the way. Check their backlinks to see where they’ve guest posted. You can Google “top websites for guest posting.”
Reach Out to Publications
Once you’ve made your list, it’s time to check the sites’ guidelines on guest posting. Read it thoroughly. When you’re ready, reach out and make your pitch. But make sure you’ve done your research and have checked that they don’t have a post similar to your proposal.
Write Your Article
This is the easiest part of the process if you’re passionate about the topic. Set aside a specific time and start working on your article. Write at least 1,000 words but break them down into smaller paragraphs. Use images and graphs you’ve made yourself and include quotes from influencers and experts. Link to your content and relevant articles of the publisher. You should also include your byline and an explanation about your expertise.
Did the article teach you what is guest blogging? Great! You should also read our post on creating a content calendar.
Before You Go
Maintaining a blog is your roadmap to success, and we at Tulumi Digital Marketing can help pave the way for you. We are a full-service digital marketing firm based in Florida and Texas. Our services include website design, content management, and social media marketing.
Our team of experts is looking forward to helping you generate new leads and rank higher. You can call us at (800) 481-1720 or email us at [email protected]