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What’s New On Social? April 2021 Roundup

Another new month is here, and we’re pleased to bring you the latest happenings in the ever-vibrant world of social media. In this episode of our monthly roundup of social media news, Twitter announced its new “Super Follow” button; Instagram users can now be protected from abuse on the app with its new tools;  Facebook launched measures in response to the Coronavirus; TikTok shares insights on how older users utilize the platform; Professionals using LinkedIn can now explain gaps in their careers thanks to the newly added option.

Let’s get to it.

Twitter Announces Its New “Super Follow” Button

Twitter launched its Super Follow feature that enables its creators to monetize access to exclusive content. This feature gives Twitter creators more avenues of income, and in turn, encourages them to tweet more often and rely more on the app.

“Super Followers” will receive goodies like supporter badges, deals, and discounts, etc. So it’s not just a win-win for the creators and Twitter. It’s also a win to the “Super Followers.”

Instagram Users Can Now Be Protected From Abuse on the App With Its New Tools

Instagram took a stand against abuse, particularly in their DMs. Hate speech, abuse, and bullying in DMs are more challenging to address since they happen privately compared to comments, which are out in the open. According to an update from Instagram, they announced tools that help users control their experience in the app.

They are also taking “tougher actions when we become aware of people breaking our rules in DMs.” With the new updates, users who keep sending abusive DMs will have their accounts disabled instead of prohibiting sending messages for a specific period.

Facebook Launches Measures in Response to the Coronavirus

The spread of misinformation about the Coronavirus has led Facebook to amplify its fact-checking measures. They have also banned advertisements from individuals who are trying to exploit others during the pandemic.

A new update of the app also added a Coronavirus Information panel on the top portion of the Newsfeed.

TikTok Shares Insights on How Older Users Utilize the Platform

It’s surprising to learn that TikTok doesn’t just attract younger users to the platform. It attracts older adults as well. “Every day, millions of parents, teens, grandparents, and in-betweens come to TikTok to share snippets of their day-to-day life.” TikTok shared its latest insights.

Most might think that older generations might shy away from the app that’s known for its choreographed dance routines and lip-synching. However, TikTok refutes this idea by sharing that the digital generation is beginning to start their families, especially millennials. So it’s not surprising that parents also flock to TikTok to post their videos.

Professionals Using LinkedIn Can Now Explain Gaps in Their Careers Thanks to the Newly Added Option

The fallout from the global pandemic has led LinkedIn to consider a new option so professionals with gaps in their careers can explain to future employers. LinkedIn has acknowledged how challenging it is, especially for women and mothers who have stopped working this pandemic to care for their children or assist them in their virtual learning.

In a recent blog, the professional networking platform said they “introduced new job titles, including ‘stay-at-home mom,’ ‘stay-at-home dad’ and ‘stay-at-home parent’ to allow full-time parents and caretakers to more accurately display their roles.”

Aside from the given options above, they are also planning on adding more such as “parental leave,” “sabbatical,” and “family care” in the options to explain their employment gaps. They are bent on creating Profile updates so that users will have the autonomy to express their career journeys in a way that resonates more with them.

Increase Your Digital Marketing Game With Tulumi

That’s a wrap for the social media updates for April 2021. Stay in the loop for more social media news so you’ll never miss a beat. Let your social media marketing take a step up by calling Tulumi today at (800) 481-1720 to get started.

Deb Wallace | CEO | Digital Marketing Services | Tulumi Digital Marketing

Deb Wallace


Deb Wallace brings a dynamic career in mobile and internet marketing. She remains on the industry’s cutting edge for technology and innovation driving new business through establishing strategic partnerships and relationships. She carries with her a vast knowledge in the e-commerce marketplace as well as extensive experience in the online payment processing industry.

Deb is exceptionally well organized with a track record that demonstrates creativity, tenacity, and initiative in achieving both personal and business goals. She is currently focused on providing multiple locations for the company.


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