In this episode of our monthly social media roundup:
- Facebook turns its focus on brand safety and intellectual property
- Snapchat acquires a tech startup to boost its platform
- Twitter consults the public regarding world leaders
- TikTok considers new “group chat” feature
- Instagram releases Remix on Reels
Here’s your monthly roundup for social media news brought to you by Tulumi Digital Marketing.
Facebook Updates Brands Safety Controls and Intellectual Property Tools
Content creators and sellers will surely love what Facebook just announced. To protect creators’ rights and create an ecosystem of high-quality content, the social media giant recently announced several key updates on brand safety and intellectual property protection.
Content creators will see a significant spike in earnings as Facebook’s Rights Manager will make sure that original content gets paid to the original owners. In this latest update, ad revenues will go straight to the content creator, not to the one who posted or shared.
Moreover, online sellers who value their brand will love Facebook’s Brand Safety feature called “image search functionality.” Sellers can now search via image upload and track other items for sale. This update protects online sellers from counterfeit products.
Snapchat Acquires a Tech Startup to Aid its Shopping Platform
Buying clothes online is a matter of high-precision estimation and guts. How could someone try on clothes sold online? Well, Snapchat wants to change that. The social media giant recently acquired FitAnalytics, whose technology is being used by famous brands today.
With Snapchat’s augmented reality (AR) features integrated into the app, their recently acquired tech can be a great complement to the app’s features. This new development can diversify Snapchat’s revenues and address a significant problem in online shopping.
Now, Snapchat aims to use FitAnalytics’ “online fitting” technology to boost its shopping platform. Details of the acquisition haven’t been released to the public yet. There’s still no information if FitAnalytics will merge into Snap, Inc.’s social media app.
Twitter Seeks Public Feedback Regarding World Leaders
Following the Capitol riot, news outlets worldwide reported that Twitter shut down former President Donald Trump’s Twitter account due to its claims of incitement of violence. Now, Twitter is furthering this cause by consulting the public on how public figures should use the platform.
“Politicians and government officials are constantly evolving how they use our service, and we want our policies to remain relevant to the ever-changing nature of political discourse on Twitter and protect the health of the public conversation. That’s why we’re reviewing our approach to world leaders and seeking your input,” Twitter published.
The social media platform started its public survey on March 19, and it is available in 14 languages. Twitter expounds that they want to see the global perspective of this proposed change. Moreover, they’ve been in talks with human rights experts, academics, and civil society organizations. The survey is slated to end April 12, 5 p.m. P.T.
TikTok Eyes on ‘Group Chat’ Feature Later this Year
Chinese-owned social media app TikTok plans to add a “group chat” feature, putting it in direct competition with social media rivals like Facebook and Instagram. After being a social media success worldwide, TikTok’s unique content format brings creativity through short clips.
Sources who don’t wish to be named told Reuters that this feature aims to retain users on the app. Given that the app’s main feature centers on short video clips, group chats can help users stay longer on the app. With President Joe Biden halting the government lawsuit against the social media app, TikTok shows a bright future among the American audience.
Instagram Launches “Remix,” a Feature That Directly Competes with TikTok’s Duets
Facebook-owned social media platform Instagram released a new feature called “Remix” that enables users to record a video alongside another user’s video. This new feature is not new in the social media space as TikTok already introduced this one.
In a tweet, Instagram announced that the Remix feature would be available on their Instagram Reels. Unfortunately, Remix is only available to new Reels. Previously uploaded Reels cannot be “duetted” unless the user reuploads those videos.
Stay Ahead with Social Media Marketing from Tulumi
That wraps up our roundup of social media events and updates from March 2021. You can check out our resource section for more industry articles and posts. Tulumi also offers professional social media marketing services designed to promote brand awareness and foster meaningful relationships with your target audience. Call us today at (800) 481-1720 to get started.
