Social media has become a ubiquitous part of our lives, and out of all the platforms, Facebook remains at the top.
What started as a way for Mark Zuckerberg and his friends to stay connected while at Harvard has grown into a multinational conglomerate. The social networking site has 2.80 billion monthly active users. Out of that staggering number, 1.84 billion use Facebook every day.
The sheer number of site visitors is one of the main reasons Facebook is the ideal avenue for your digital marketing strategy. So if you’re not using Facebook advertising, then it’s high time you do.
How Does Facebook Advertising Work?
Before you delve into creating an ad on the platform, you should first understand how Facebook advertising works. You have to look beyond the images and the text and look deeper into its core.
Facebook ads factor in these aspects – targeting, placement, bidding, budget, and scheduling. Targeting refers to your audience, the people you want to see your ads. You don’t want to waste your time and money creating advertisements that will be seen by people who won’t buy what you’re selling. Facebook is king when it comes to targeting, as you can narrow down your demographic and placement variables.
The platform also has robust bidding and budget options. Facebook utilizes a real-time digital auction that’s based on the ad’s competitive value. Let’s say you want your ad to be shown at a specific placement or category, and you’ve placed a bid of $5. The site’s algorithms will consider your ad’s value against that of other companies. If your ad is more relevant, you could pay less.
What Are the Benefits of Facebook Advertising?
Encompasses All Demographics
With billions of daily users across the world, Facebook’s reach is phenomenal. There are people from all demographics on the site. While more than half of its users are around 18 to 34 years old, more baby boomers are signing up. More importantly, Facebook’s filters and targeting options make it easier to reach a particular market based on their likes, age, location, gender, and how they engage with a page.
Conversely, you can also use ad filters to block non-performing groups or low-quality markets. You can use the “blocklists” to stop your ads from appearing on certain pages or apps. You’ll save money while improving your ad’s efficiency and ROAS.
Large Variety of Advertising Formats
You’re spoiled for choice when it comes to ad formats. Facebook offers several options to engage your users –
- Carousel: This ad is made up of ten images the prospect can scroll through.
- Collection: As the name implies, this showcases several interactive products in one ad.
- Messenger: You can see them in between your conversation list on the app.
- Playables: These are the demo games you can play for several minutes. It acts as a preview to help you decide about an app or game.
- Photos: You’ll use a single image with a caption.
- Slideshow: These show small video clips with captions and sound.
- Stories: These are personalized videos or images that take up the entire screen.
- Video: These can appear in Stories, user feeds, and in-stream.
Unsurprisingly, video and interactive ads are the most popular. Sponsored Posts are also gaining a lot of ground. All these formats allow for some text or visual components to help you showcase your product or business.
Allows You to Manage Your Budget
Facebook ads are available for all types of businesses. The company is also offering the Ad Manager tool free of charge. You’ll only pay for running the ad. The cost of your Facebook ad is influenced by several factors, like the type of ad and industry. A traditional ad could cost up to $50, but with Facebook, you can advertise to a thousand people for only $5.
Drive Traffic Straight to Your Site
One of the major benefits of Facebook advertising is driving traffic to your site. With the right concept, you can entice people to leave their newsfeed and go straight to your website via their customized Calls to Action (CTAs). The CTA button tells the prospective customer exactly what you want them to do. Facebook offers several CTA buttons – Book Now, Contact Us, Sign Up, Play Game, Learn More, Download, Watch Video, and Use App.
Did you find the post informative? Then you’ll definitely enjoy reading these Tips for Choosing Which Posts to Promote on Facebook.
One Last Thing
Make the most out of your marketing budget with Tulumi Digital Marketing. We are a website management and SEO company based in Florida and Texas. Our team of marketing specialists is invested in ensuring you reach the audience you deserve.
We offer a wide range of services, like social media marketing, online reputation management, paid advertising, and even payment processing. Drop us a line at hello@tulumi.com or call us at (800) 481-1720. We’d love to hear from you!
