Senior citizens account for roughly one-third of the adult US population. They are also the fastest-growing demographic on social media. Despite this fact, several assisted living communities still don’t use social media marketing.
To be where your audience is, you need to be on social media. Social media gives you the opportunity to increase visibility and business development. With over two billion people on Facebook alone, it’s safe to say you could get a lot of potential clients online. That means you can expect to see everyone, even your grandparents on Facebook.
What is social media marketing?
What is social media marketing? Social media marketing is the use of social media websites and social networks. They are tools to market the products and services of your business.
Social media marketing can connect you with your audience or clients. It helps them understand your business better as well.
Social media is how most people stay connected today. According to studies, seniors with higher incomes tend to use social media more. That’s because nowadays, families post photos of their grandchildren on social media.
For assisted living communities, social media marketing is an effective tool. Especially since social media requires a human touch.
Why assisted living communities to need to be on social media
Social media is an untapped resource for several assisted living communities. If used in the correct way, it can have a major impact on your business. It can even help you “how to create a personal brand.”
You can use social media to show photos and videos. You can even post live broadcast events that the senior residents take part in. You see, loved ones of senior residents love seeing what they are up to.
Read on to know more about why assisted living communities need to be on social media:
- Reach Your Target Audience
Keep in mind that people searching for senior care are not the seniors themselves. Rather, it’s their caregivers. Successful Facebook advertising offers a big opportunity for assisted living facilities. Especially when it comes to visibility and brand awareness. Being active on social media can help you reach your target audiences. That’s because they already spend an increasing amount of their time on social media.
- Advertise your Community
Social media has an advertising potential. This is one of the reasons why assisted living communities need to be on social media. Through social media, you can promote your community’s events and amenities to clients. This allows your potential clients to become more aware of your community. Particularly your assisted living community’s features and information.
Moreover, you can even optimize your social media ads to achieve your business goals. Paid social ads can boost the visibility of your senior living community.
- Recruitment Purposes
You can use paid ads for recruitment purposes. If you have positions available at your facility, you can advertise them via social media. You can reach qualified applicants and entice them to work for you. This will result in improving your assisted living community.
- Boost Transparency
Another reason why assisted living communities need to be on social media. Becoming active on social media allows prospects to get an inside look at your community. By sharing events and activities, you will also attract new residents.
You can also highlight your facility’s unique capabilities, staff, and amenities. You can share video testimonials and quotes on your accounts from senior residents. This can lend credibility to your brand. You can even answer questions about your residents’ experiences.
Keep in mind that transparency is integral to building relationships with your residents. It is also the key to maintaining their confidence in your community. Boosting transparency can help “how to get traffic to your website fast” as well.
- Improve Client Relations
When posting on social media, your content should be helpful rather than be all about sales only. This will forge a deeper connection between your brand and your clients. Later on, they will grow to view your social media as a resource rather than a sales tool.
Do you want to foster customer relationships on social media? Then, you should be more responsive. Old and new clients will reach out to you with questions about your community. Your job is to provide timely responses. If you receive a negative comment, you should reply and resolve the issue right away.
Giving an immediate response shows that clients can depend on your brand. And that you also care about their needs.
Does yelp advertising work?
Are you wondering, “does yelp advertising work?” Yelp advertising works to promote your business in key areas across the site and mobile app. This includes the above search results and even on competitors’ business pages. Yelp Ads bring people back to your Yelp Business Page. This is where they can learn more and make a decision to contact you.
You will find that Yelp Ads target people who show an interest in a business like yours. They based it on factors like where the target people are searching and what they are searching for.
Advertising on Yelp can help you determine how far away you want to show your ad. That’s because Yelp offers location-based targeting. You can geo-target your ad in the radius of your choice. This will allow you to better target your audience.
Moreover, when advertising on Yelp, the budget is completely up to you. No matter what business budget you have. You see, advertisers pay on a cost-per-click basis. This is actually based on a monthly max budget that you set when you sign up. These flexible monthly budgets don’t need a long-term commitment. This allows you to adjust your spending based on your business needs.
Do you want to attract new customers and inbound leads? At Tulumi, we offer digital marketing solutions customized to your business. Give us a call at (800) 481-1720 to know more about our services. Send in your email at firstname.lastname@example.org and we’ll answer any questions you have. It’s time to stay up to date on all your digital marketing strategies.