TikTok started as an application that teenagers flocked to. The platform’s design lets users upload 15-second videos. It also has options for adding songs and texts. It became a hit with teenagers in no time. Most used it to let their creativity loose. Most used it to show the latest dance moves or to do various challenges.
Statistics show that TikTok is one of the top ten social media platforms in use today. The platform has around a billion users in 2021. TikTok’s rapid rise came after its parent company ByteDance bought Musical.ly. The two programs were then combined. This paved the way for the emergence of the younger generation’s favorite social media app. As a matter of fact, TikTok has 188 million downloads in the first quarter of 2019 alone!
The platform was first used for entertainment purposes. But businesses are now starting to focus on TikTok marketing. It’s a good way to generate more brand awareness and is now an important part of social media marketing.
What is Social Media Marketing?
Social media marketing is the use of social media sites to market a business. Orlando SEO services experts use various social media platforms to create content. The goal is to drive more engagement to a company’s website and generate more sales.
You will need to find a way to engage your audience if you want your social media marketing strategy to work. One way to do so is to make them happy with the content you are offering. Another approach is to release a witty advertisement that engages their interest. But you need to establish your personal brand first so you’ll know the ideal content to use.
What is Personal Branding?
Personal branding is the art of marketing yourself based on your skill or message. It’s how you will position yourself and your ideas on social media. Let’s say you’re a graphic artist. You can create your brand by showcasing your projects, talent, and experiences. This will show people who you are and what you stand for.
Branding is critical if you are a business owner. Consumers will associate you and your company/ brand with a specific idea. For example, Uber has positioned itself as a hassle-free way of getting around the city. You can emphasize that by showing videos of Uber drivers and their cars on TikTok. You can also share a clip that shows how to order a ride.
Why is Personal Branding Important?
Let’s say you are running a marketing agency. You have to establish the business and learn how to promote yourself to your target audience. This is where your personal brand takes center stage. You’ll need to showcase your talents and experience to your audience. A good way to reach them is through social media platforms like TikTok.
And without a personal brand, consumers will forget your company. It’s because people won’t associate your products or services with your brand. This often happens due to a lack of awareness.
How to Use TikTok Marketing for Your Business
Many people don’t have time to watch a 3-minute video or read a 400-word post. But they have the patience to read Twitter social media and its limited word count. It’s also why many love TikTok’s short video time. It’s easier to keep the viewers interested. Plus, the platform boasts a variety of tools and filters. You can become an expert content creator in no time.
Captions have a limit on this app and TikTok users are often in the videos. As mentioned before, many TikTok fans use it to showcase the latest dance moves. Lip syncing and challenges are also common video ideas. Savvy marketers can also use these options to build their personal brands.
There are different TikTok marketing approaches you can use. Here are some of the popular ones:
- In-Feed Ads. There are three action models that you should take note of for in-feed ads. These are the cost per click (CPC), cost per impression (CPM), and cost per 6-second view (CPV). Running an in-feed ad through TikTok works since this is a video-sharing platform.
- Hashtag Challenge. Another good TikTok marketing style is a hashtag challenge. You can feature your products with a specific tag. You can also encourage people to post videos of them buying or using your product. Ask them to include your hashtag. It can convince others to try out your products It’s also a good way of reaching the app’s users.
- TikTok Shoppable Ad. This advertisement lets a business sponsor a hashtag. The company encourages viewers to try out their products. They’ll then share their experiences through the platform. There’s a shoppable feature added to make it easier for users to visit the brand’s page. They can also make purchases on this page.
- TikTok Influencer Marketing Ads. Working with a TikTok influencer is another way to increase brand awareness. Choose an influencer who has thousands of followers. Many companies give the influencer leeway to become creative in promoting their product. It makes it look more authentic.
Did you get new ideas on how to use Tiktok to market your brand? You should also read this post on What to Do if Site Traffic From New Users Decline.
Get Noticed with Digital Marketing Specialists
It is never too late to start learning how to create a personal brand. Our expert staff at Tulumi Digital Marketing can help showcase your business. You have the choice of using TikTok or other social media platforms. You will have access to our tools and our people to make your brand stand out. If you are ready to get your business out there, give us a call at (800) 481-1720 or shoot us an email at [email protected].