The senior living industry is one of the fastest-growing in the country. Many companies are now preparing to meet the demands of Americans who are on the cusp of this stage in their lives. You should also do the same for your senior community.
There are thousands of senior care homes anticipating the influx of Baby Boomers. It’s estimated that around 10,000 from this generation reach retirement age daily. And their expectations for their retirement are different. They’re far more demanding than the Silent Generation.
Baby Boomers are also tech-savvy, and so are their adult children. One study revealed that more than 80% of adults 65 to 69-years-old use the internet. Your senior ad ideas should capitalize on that. Here’s how:
Be Consistent with Personal Branding
What is a personal brand? This is your public persona. It is the recognized impression of a person or company. It’s based on reputation, expertise, and experience. Your brand will draw people in so make sure it’s consistent across the various media platforms.
It’s crucial that your website and social media reflect your mission and values. Your email messages should always be on point. You don’t want an inconsistent image. Your prospective residents might question how you represent your community.
Make the Most of Your Website
Your website is a critical part of your marketing strategy. Every prospect will check your website so make sure you make a good first impression with it. An expert web designer can help you build a good site. They’ll also ensure you follow these Internet guidelines:
- Site should have a responsive design. People should be able to view your site on various devices. It should also look attractive regardless of the screen size. It should have a fast loading time. Make sure it caters to older people by using larger fonts and an easy-to-use interface.
- It should be search engine optimized. Your prospects should be able to find you on search engines. Make sure you use the best practices for SEO.
- Vital information is easy to find. Potential clients should be able to find the information they need on your website. They should see your contact details and address. You should also highlight the services and amenities of your senior care community.
- It has good visual content. Select images with care. Visitors to your site want to see what the living spaces and community areas look like. This means photos should be clear and tasteful.
Take Advantage of Social Media
Social media is one of the best ways to market your retirement community. What is social media marketing? It’s when you use the different platforms to market your service or product.
Facebook, Instagram, and Twitter are some of the most used sites marketers use. YouTube and Tiktok are also very effective in letting people know about your brand. A quick Google search will give you some Instagram marketing tips that are easy to put in place. The same goes for Pinterest marketing strategies.
Put More Resources on Facebook Ads
A good marketer knows how to use the best tools to reach their audience. Your best bet when marketing to older adults is Facebook. 70% of adults aged 50 to 64 use it. 50% of Americans 65-years-old and older are also on the platform. Their adult children also have accounts on it. They are vital to a successful Facebook advertising campaign. They often decide which retirement community their parents should join.
Some of the benefits of Facebook advertising are quick access and affordability. It’s easy to create an ad and send them to a specific demographic. The platform also provides you with data on ad views and clicks. You can improve your marketing strategy based on these insights.
Get Your Message Across with Videos
Videos are a great marketing medium. It is an excellent tool for getting your message across. It doesn’t matter what industry or demographic you’re in. We’re visual creatures and remember information better when we see it.
You should develop videos that are short but informative. Children and older adults have short attention spans. You want to maintain their attention. It should also be entertaining. But make sure your message is not lost. One of the best things about video is you can use it in many ways. You can even use it to introduce your community. A virtual tour is a good way to do this. It’s also a safe way for prospective clients and their families to see the space.
Don’t Forget Traditional Marketing
The best reputation management companies know mixing traditional and digital marketing is effective. Seniors today still put a value on local media. A paid piece on the town paper or news station can pay dividends. It’s why you should build a good relationship with them. Flyers and posters might seem old-fashioned but they still work.
You should also establish a presence in the community. A small sponsorship for a local event can help extend your marketing reach. You can also ask the organizer to add extra value to your deal. It’s amazing how far they’ll go to help you in return.
Are you ready to market your community? You should also read this post on Facebook advertising and how it works.
Reach Your Market with Ease
Reach the people who matter with Tulumi Digital Marketing. We are a full-service digital marketing firm. We’re dedicated to helping small businesses succeed. Our marketing experts can develop effective marketing solutions for you. We offer website development and graphic design. We also do social media marketing and content marketing. You can reach us at (800) 481-1720. You can also email us at hello@tulumi.com.
