When it comes to promoting your website or blog content, you will be presented with a myriad of ways, but a lot of these require more effort and time. If you notice, many marketers depend on essentially effective ways, but they may not be as effective as promoting your content on Facebook.
Facebook currently has a billion users around the world. In general, the social media platform has become a hot spot for digital marketers for quite some time already. And they have the best reason for it. With Facebook’s specific method in targeting audiences, they can reach out to the right market for a specific product or service.
Aside from that, there are a lot of reasons why promoting your content on Facebook makes a lot of sense. It has a considerably lower cost-per-click price than other paid channels. It has a paid promotion that can help your post get expanded organically. Also, you can set up and manage your content promotions easily.
Despite all these advantages, still, a lot are struggling to promote their content on Facebook. However, there is always a workaround for this, so let us talk about how to effectively promote your content on Facebook.
Create Your Facebook Page First And Foremost
You may have a well-functioning website that is complete with all the essential tools and optimization but without a Facebook page, it will be difficult to build your social media presence Social media marketing helps you build a better relationship with your audience and level up your competition.
Your audience feels valued if they can interact with you through a social media page such as Facebook. Once you’ve already created your page, you can then add or post your content to feed your audience with useful information and tons of other stuff that can help promote your brand and the services you offer.
Others may advise you to use your personal Facebook account to promote your content. However, you have to assess how this will affect your privacy and personal life. With that in mind, you have to make a separate page specifically for publicity purposes.
Don’t Forget To Add The Facebook Like Button in All Your Posts
If you haven’t heard r of this before, maybe this is the perfect time to add share buttons on each of your blog or website’s content. Aside from Facebook, generally, share buttons consist also of Twitter, Instagram, Pinterest, LinkedIn, and other social media platforms. However, Facebook is the most popular among them.
To do this, all you need is to access your website through WordPress (or whatever website platform you’re using) and add the plugins that will enable you to make them appear visible instantly to your content. There are different options and appearances that you can choose from so that it will fit perfectly with your website or blog’s theme.
Use Your Current Network To Connect With You On Facebook
If you have an existing network consisting of your frequent website or blog visitors, make sure to connect with them on your Facebook. If they can support you on your website, they will likely do the same in supporting your content on Facebook. If you have an email list of your current network, don’t miss sending them an announcement about your new Facebook page so that they can follow and like your page. To make it easier for them, it would be better if you add the social media buttons to your email footer.
Create Helpful And Engaging Content
Good-quality content needs a little bit of promoting, so make sure the content you’re sharing on your Facebook page has to be informative and solution-driven. This gives more reasons for your followers and your target audience to press the like button and share your posts especially if it resonates with them.
When it comes to good-quality content, do not just settle on plain articles, add pictures, videos, infographics, screenshots, memes, or presentations. This is because the audience on Facebook is highly dependent on visual content, so make sure your content contains either of the different types of visual content mentioned.
Share Your Posts In Different Ways
Facebook allows you to post your content in different ways, so take advantage of this feature so that you can maximize this free advertisement for your content. There are four ways for you to post your content on Facebook. You can post it as a photo update, plain text update, link update, or video update. Utilize all of them to promote your post, but not at the same time. You have to choose what time of the day your post gathers most of the engagements such as likes, shares, or comments so that you can determine the perfect time to post your content.
The main objective of sharing your post in different ways at a particular time of the day is to grab everyone’s attention. Also, you have to know that your audience has different preferences when it comes to engaging with posts, some love to watch videos, some like to read, while some prefer to view photos. By posting your content in different ways, you’ll be able to cater to different audiences effectively.
Utilize Facebook Ads
Facebook Ads enables you to scale the promotion of your content easily. Sharing your website’s good-quality content on your Facebook page to promote it is one effective way to make people aware of your existence. However, is it enough to make you get noticed? Well, to tell you the truth, you won’t reach as many people as you can because of competition.
To gain the upper hand, you have to utilize Facebook ads to amplify your content’s reach. Through Facebook Ads, you will reach more people effectively than reaching them organically.
You don’t need to be an expert in promoting your content on Facebook. It only takes a bit of an effort, hustle, and of course, the right mindset. You also don’t need to spend a lot of money to promote your content on this very popular social media platform, all you need to do is try following the tips we’ve detailed above!