Remember the film, You’ve Got Mail? It starred Meg Ryan and Tom Hanks in 1998 where the two fell in love after exchanging a couple of e-mails. Yes, the movie was more than 2 decades ago, but it still shows how important email marketing is in building relationships.
Though you’re not looking for a lover, you sure are looking for people who would fall in love with your products and services. Same as the film, it doesn’t happen with just one email. This is why it’s important to build your customer list and send them email communications now and then.
You may ask, “Why email? There’s already Facebook and Instagram!” Well, social media isn’t the only answer. Remember that before anyone gets on social media platforms, they need to create their emails first. According to Pew Research, 92% of adults in the United States use email and 61% of them are checking and sending emails every day.
This presents a great opportunity to market your business to people who really are interested in your products and services. If a person opts-in once they see your ad on Google or Facebook, this means they are more likely to buy your product or avail your service.
For small businesses, it’s even more important to use email marketing as part of their digital marketing strategies. Below are some of the reasons:
It Provides High ROI (Return on Investment)
According to data by Campaign Monitor, every $1 spent on email marketing generates an average of $38 in ROI. This clearly indicates how cost-effective this marketing program can be, especially for small businesses with smaller budgets.
If you think about it, this tactic is relatively inexpensive to start. What’s more, you get the most for your money.
You Can Reach More Mobile Customers
Digital Marketing encompasses different programs that involve using a device or the internet. In one way or another, digital marketing programs supplement and complement each other so your business can achieve its full potential. Email marketing, for instance, is a good way to increase mobile engagement.
Every time a consumer checks his phone, you get an opportunity to reach out and engage that customer. To ensure your messages are effective for mobile consumers, you need to create content that works responsively for small devices. The content itself must also be short and catchy to keep customers engaged.
Personalize Your Email Marketing Content
Customers love to feel special by getting personalized messages. Knowing what your target market wants is key to being successful in email marketing. With this digital marketing campaign, it’s easier to personalize the content you deliver to your subscribers. This will improve your clickthrough rates and overall conversion rates.
Something as simple as addressing your customers with their first name can make all the difference in building relationships with them. According to a HubSpot report, emails including the first name of the recipient in the subject line get higher clickthrough rates than those without it.
Email Marketing is Interactive
Not only can you personalize email marketing, you can also make it more interactive. For instance, you can embed a video in your content so your customer reads on longer. Then, you can integrate social media share buttons to encourage them to pass the content to others.
The more you integrate interesting things in your email, the more you encourage interaction with customers.
The Results Are Measurable
With the right email marketing platform, you can easily check and monitor the results of your campaign. This is another reason why email marketing is important for small businesses.
With email marketing analytics, you can see which users opened your emails, clicked your links, and have been fully converted. This information is valuable when it comes to your future digital marketing strategies. It will be easier to make any adjustments or improvements in your campaigns later on.
If you’re looking for an agency to help you with your digital marketing strategies, you can partner with Tulumi. Contact us today.