TikTok started as an application that teenagers flocked to show off their latest dance moves and accept different challenges. The program allowed users to upload videos that are 15 seconds long with the option to add songs, texts, and other graphic elements. It became a hit with teenagers who enjoy showing off their creativity.
According to Mediakix, TikTok became one of the top social media platforms since its release in 2016. After its parent company ByteDance bought Musical.ly and combined the two, it gave birth to an app that the younger generation loved. TikTok had been downloaded 188 million times in just the first quarter of 2019 alone! Though the platform started for entertainment purposes, businesses are starting to employ TikTok as one of their strategies to improve their brand awareness.
What Is Social Media Marketing?
Social media marketing is a marketing strategy that uses social media sites and networks to help market a business’ products or services. Marketing experts further stated that this strategy involves the creation of tailored content to drive more engagement to a company’s website, leading to sales.
To make your social media marketing work, you will need to find a way to engage your audience. One way to do so is to make them happy with the content you have. This is where TikTok influencer marketing comes in.
Since businesses are already using different social media platforms to promote their business, including hiring influencers to market their products and services, it would be a good idea to learn about how TikTok Influencer Marketing works. Why? That’s because TikTok is currently the hottest app out there.
How to Use TikTok Influencer Marketing for Your Business
One of the biggest lures of TikTok is that people are given the tools to become content creators through a 15-second video clip. Since there is no need for writing lengthy captions on this app, those who use this program are in it for purely creating videos. TikTok is for showcasing dance moves, lip syncs, and even doing addictive challenges, allowing companies to show their creative side to build their brand.
What is personal branding? This is the art of marketing people by showcasing their careers as brands. For example, you are a graphic artist. Personal branding means displaying your experiences, your talents, and your projects to make people like what you do.
Since you are a business owner, learning how to create a brand is a must so that anyone who sees it will automatically associate you and your company with it. What better way to gain some attention than hopping on the latest craze, which is TikTok?
So, how does TikTok influencer marketing work? Well, here are several ways that you can use TikTok to market yourself using the platform or working with influencers.
- In-Feed Ads. There are three action models that you should take note of for in-feed ads: cost per click (CPC), cost per impression (CPM), and cost per 6-second view (CPV). Running an in-feed ad through TikTok will work nicely since this is a video-sharing platform.
- Hashtag Challenge. Another way to use TikTok influencer marketing is by posting a hashtag challenge featuring your products. Not only will this encourage others to try out your products by buying them, but it also serves as a marketing tool that reaches the TikToker’s followers too.
- TikTok Shoppable Ads. The Shoppable Ads in TikTok allows a business to sponsor a hashtag, where they encourage viewers to try out their products and share their experiences through the platform. There is a shoppable feature added to this that makes it easier for users to visit your page to purchase your products.
- TikTok Influencer Marketing Ads. Finding a TikTok influencer to market your brand is another way to increase brand awareness, especially since these influencers will have thousands of followers already. Companies are already utilizing this strategy, allowing the influencer to become creative with their content for a more authentic take.
If you find that your website is not getting enough traffic to it and have utilized these steps on What to Do if Site Traffic From New Users Decline, perhaps you need a fresh idea on how to engage your audience through TikTok.
Why Is Personal Branding Important?
Let’s say that you are running a marketing agency. You should also know how to promote yourself to your target audience. This is where your brand should take place. You will need to showcase your talents and experience to your audience, and what better way to reach them in these times than through social media platforms like TikTok? Without a personal brand, you will just be one of those companies that people will forget.
Get Noticed with Digital Marketing Specialists
It is never too late to start to learn how to create a personal brand. You can even work with our experts in showcasing your business to the right audience regardless of whether you want to use TikTok or other social media platforms. You will have access to our tools and our people to make your brand stand out.
If you are ready to get your business out there, give us a call at (800) 481-1720 or shoot us an email at hello@tulumi.com.
